CLM Campaign Manager

Location: Mumbai (WFO) |

Experience: 4+ years | Function: Product & Growth

About Us

First Livingspaces, a TCG company, manages the technology platforms for Yukio.

Yukio is redefining co-living for GenZ and young millennials through premium co-living and community experiences. We are on a 0-to-1 and on track for rapid growth and are continuously experimenting across offerings and recent channels for acquisition.

The Role

Own the full resident lifecycle from lead nurture to booking, move-in, in-stay engagement, and renewal. Design omni-channel journeys across lifestages, execute them hands-on, measure success and re-iterate.

What You'll Do

- Design and build lifecycle journeys: Lead Booking Move-In In-Stay Renewal
- Execute omnichannel campaigns end-to-end— push, WhatsApp, email, SMS — on MoEngage or similar platforms
- Track and report the full CLM KPI stack: delivery rate, CTR, lifestage conversion, opt-out rate, retention, and revenue influenced




- Set up and carry out CLM experiments to identify optimal journeys and drive a business outcome (e.g. better conversions, site visit, etc.)
- Prepare comprehensive event creation documentation and test events and campaigns end to end before go-live
- Proactively identify lifecycle gaps and build intervention campaigns

What We're Looking For

- 4+ years in CLM/CRM/marketing automation
- Mandatory hands-on experience on MoEngage, CleverTap, WebEngage, Braze, Netcore, or Salesforce Marketing Cloud.— must have built and managed journeys independently
- Strong analytical skills: funnel and cohort analysis
- Experience writing event tracking specs and working directly with engineers to implement them
- Experience with AI in marketing automation is a good to have

If you are interested, please mail your updated resume at [email protected]

📌 CLM Campaign Manager (Mumbai)
🏢 First Livingspaces
📍 Mumbai