Manager PR & Events

Reports to: Head of Marketing / VP Marketing

Years of experience: 5 to 7 years

Role Profile

The candidate needs to manages media

relationships, build thought leadership, secure press announcements,

create leadership profile visibility, and build brand reputation along with

crisis communication and corporate narratives.

Industry experience: Preferably FinTech, BFSI, Finance. Web3, Crypto

Exchange will be an added advantage.

Duties and Responsibilities

A Public Relations Manager will take up the following duties and

responsibilities:

- Managing the organizations public relations (PR) team and

overseeing all their activities

- Liasoning with the agency to create strategy and lead execution with

goal based tasks

- Developing and implementing publicity strategies for the companys

products and services, including a crisis management strategy

- Developing and implementing organizational publicity strategies for

company events and spokesperson opportunities

- Creating and managing a PR plan, including budgets, timelines,

branding, content, reporting etc.

- Analyzing and tracking all media coverages of the organization as

well as competition and drafting appropriate responses for media

queries

- Working with the social media person to create a content calendar to

promote online and offline coverage





- Organizing promotional events such as press tours and conferences
- Representing the organization at press conferences, interviews, etc

- Identifying key industry events participation and speaking

opportunities

- Managing events participation, branding and coverage end-to-end
- Build & maintain relationships with journalists, media houses &

industry outlets

- Lead agency deliverables and own results to meet business

objectives

- Create PR calendar: announcements, partnerships, product

launches

- Draft press releases, founder quotes, media kits
- Secure high-quality media coverage
- Manage crisis communication protocols
- Coordinate interviews, podcasts, events for leadership
- Track brand mentions and sentiment and coverage
- Events and awards listing and participation

KPIs

- Number & quality of media placements in mainstream and regional

publications

- Journalist connections and database for recurring stories
- Share of Voice growth mapping
- Share of voice vs. competitors
- Sentiment score (positive, neutral, negative)
- PR-driven website traffic / social impact spikes
- Response time during PR issues
- Mention volume & reach per quarter
- Founder visibility metrics (speaking opportunities, articles, &

interviews)

- Marque events visibility, reach and awareness

📌 PR Event Manager (Mumbai)
🏢 Bizaccen Knnect
📍 Mumbai