Job Description Regional Marketing Manager | Gold Loan

Role Purpose:

Act as the marketing partner to the regional sales team for the Gold Loan business.
Drive onground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches.
Enable branch teams with localized marketing interventions to improve walkins, enquiries, visibility, and business acquisition .

Key Responsibilities:

Work closely with regional / zonal / area sales teams to understand business priorities and branchlevel marketing needs.
Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities.
Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demandgeneration efforts.
Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchmentfocused initiatives.
Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities.
Execute onground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant.
Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations.
Lead marketing support for new branch launches , including prelaunch visibility, launchday activation, and postlaunch sustain plans.
Manage promotional collateral, gifting, and sales support material for branches and field teams.
Coordinate with internal stakeholders and external vendors for timely, highquality, and costefficient execution.




Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes .
Adherence to regulatory and brand guidelines

Key Deliverables

Improved branch walkins, enquiries, and local lead generation
Stronger catchment visibility and branch presence
Effective execution of the regional BTL and activation calendar
Timely deployment of branch branding, merchandising, and marketing support
Successful execution of new branch launch campaigns
Strong alignment and responsiveness to sales and branch team requirements

Desired Candidate Profile

6 10 years of experience in regional marketing / field marketing / trade marketing / branch marketing
Preferred background in NBFC, gold loan, retail ficial services, banking, or multilocation consumer businesses
Strong experience in salesaligned marketing execution
Proven ability to handle multibranch / multicity regional marketing operations

Skills & Competencies

Strong understanding of BTL, hyperlocal marketing, lead generation, and branch visibility
High execution orientation with the ability to manage multiple markets simultaneously
Robust stakeholder management across sales, branches, marketing, and vendors
Good commercial acumen with experience in negotiating good deals
Strong problemsolving, coordination, and followthrough skills
Willingness to travel extensively across the assigned region

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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