Location- Mumbai

Designation- Business Development- COCO Operations

Experience Required: 3-10 Years

Job Purpose

The role is responsible for driving business growth across the Company-Owned Company-Operated (COCO) retail network through store expansion, operational excellence, exhibition sales, trade marketing, BTL activations, and strategic engagement with Architects, Interior Designers (AID), builders, and other channel partners. The incumbent will enhance brand visibility, generate business opportunities, improve store productivity, and ensure seamless execution of retail initiatives to achieve sales and profitability objectives.

Key Responsibilities

1. COCO Business Development & Store Expansion

- Identify and evaluate new locations for COCO store expansion.
- Conduct market surveys, competitor analysis, and business feasibility assessments.
- Coordinate with landlords, property consultants, and internal stakeholders for store acquisition and commercial negotiations.
- Drive timely execution of store opening projects.

2. COCO Retail Operations

- Ensure smooth operations across COCO stores by monitoring SOP compliance, visual merchandising, inventory availability, and customer experience.
- Track store performance and recommend initiatives to improve sales and profitability.
- Coordinate with cross-functional teams to resolve operational issues and improve efficiency.

3. Trade Marketing & BTL Activation

- Develop and execute trade marketing initiatives to increase brand visibility and retail sales.
- Plan and implement BTL activities, local marketing campaigns, society activations, roadshows, product demonstrations,



and promotional events.
- Coordinate with agencies and vendors to ensure timely and effective execution.
- Measure campaign effectiveness and optimize ROI.

4. Exhibition & Event Management

- Plan and execute participation in exhibitions, trade fairs, and industry events.
- Manage stall design, branding, product displays, logistics, and event coordination.
- Generate business leads through exhibitions and ensure effective follow-up for conversions.
- Evaluate exhibition performance through lead generation, sales, and ROI analysis.

5. AID (Architect & Interior Designer) Connect

- Develop and maintain robust relationships with Architects, Interior Designers, Builders, and Project Consultants.
- Conduct product presentations, specification meetings, and engagement programs.
- Identify project opportunities and generate business through the AID ecosystem.
- Organize influencer meets, design forums, and networking events to strengthen brand presence.

6. Business Performance

- Drive revenue growth across COCO stores and assigned business channels.
- Monitor key business metrics including sales, footfall, conversion, productivity, and profitability.
- Identify growth opportunities through local partnerships, marketing initiatives,



and customer engagement programs.
- Support new product launches and seasonal campaigns.

7. Vendor & Stakeholder Management

- Manage relationships with agencies, contractors, event partners, landlords, and external vendors.
- Ensure timely project execution within approved budgets.
- Collaborate with Sales, Marketing, Supply Chain, Finance, VM, and Operations teams for seamless execution.

8. MIS & Reporting

- Prepare business reports, expansion trackers, marketing dashboards, and exhibition performance reports.
- Analyze business data and provide actionable recommendations to management.
- Monitor budgets and ensure cost-effective execution of initiatives.

Key Performance Indicators (KPIs)

- Achievement of COCO store sales targets
- Timely launch of new COCO stores
- Store profitability and productivity
- Exhibition revenue and lead conversion
- Trade marketing and BTL ROI
- Increase in store footfalls and customer acquisition
- Number of AID/Builder engagements and project conversions
- Operational compliance across stores
- Project execution within budget and timelines

Educational Qualification

- MBA / PGDM in Marketing, Retail Management, Business Management, or equivalent
- Bachelor's degree in Business Administration, Commerce, or related discipline

Experience

- 610 years of experience in Retail Business Development, COCO Operations, Trade Marketing, Store Expansion, or Retail Operations.
- Experience in Home Textiles, Home Dcor, Furniture, Building Materials, Lifestyle, Consumer Durables, or Retail industry is preferred.

📌 Business Development- COCO Operations (Mumbai)
🏢 Welspun World
📍 Mumbai