Manager Social Media Performance Marketing

Experience: 5-8 Years
Location: Noida
Department: Marketing

About Fincart

Fincart is one of India's leading financial planning and wealth management organizations, helping individuals achieve their financial goals through expert financial advice and innovative digital solutions. As we expand our digital presence with the launch of our DIY investment platform, we are looking for a passionate and performance-driven professional to lead our social media growth initiatives.

Role Overview

We are looking for a Manager Social Media Performance Marketing to drive customer acquisition, engagement and brand growth across social media platforms. The ideal candidate should have hands on experience in executing paid campaigns, scaling performance, collaborating with creative teams and using data to optimize campaign outcomes.

The role demands someone who can bridge branding and performance marketing, ensuring every campaign contributes to measurable business objectives such as leads, app installs, website traffic and community growth.

Key Responsibilities

Social Media Performance Strategy

- Develop and execute performance-focused social media strategies aligned with business objectives.
- Drive customer acquisition through Meta primarily. LinkedIn, YouTube, and emerging social platforms are a plus.
- Build scalable lead-generation and app-install campaigns.

Paid Social Media Campaigns

- Plan and manage campaigns across:
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads

- Optimize campaigns based on:

- CPQL
- CPA
- CPI
- ROAS
- CTR
- CPM
- CAC

Campaign Planning

Lead end-to-end execution of:

- Product launches
- Brand campaigns
- Webinar promotions
- Thought leadership initiatives
- Founder branding campaigns

Performance Analytics

Monitor and report:

- Campaign ROI
- Cost per Lead




- Cost per App Install
- Engagement Rate
- Reach & Impressions
- Video Performance
- Conversion Rate
- Social Media Attribution

Present actionable insights and optimization recommendations to leadership.

Creative Collaboration

Partner with:

- Content Team
- Designers
- Video Editors
- PR Agency
- Social Media Agency

to develop high-performing creatives and campaigns.

Tracking & Measurement

Work closely with Tech teams to implement and validate:

- Meta Pixel
- LinkedIn Insight Tag
- Google Tag Manager
- GA4
- Conversion APIs
- UTM Tracking

Ensure all campaigns are accurately tracked and attributed.

Skills Required

Platforms

- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Meta Business Suite
- Looker Studio

Marketing Skills

- Paid Social Advertising
- Organic Social Growth
- Funnel Optimization
- Conversion Rate Optimization
- Audience Targeting
- Retargeting
- Campaign Attribution
- A/B Testing
- Lead Generation
- Growth Marketing

Leadership Skills

- Cross-functional Collaboration
- Campaign Planning
- Stakeholder Management
- Project Management

Why Join Fincart?

- Lead digital growth for a rapidly expanding fintech brand.
- Drive high-impact campaigns for our DIY investment platform and wealth management business.
- Work closely with leadership to shape the brand's social media strategy.
- Opportunity to build and scale performance marketing initiatives with measurable business impact.

Ideal Candidate Profile

- 5–8 years of experience in social media performance marketing.
- Proven experience managing monthly social media ad budgets of 20 lakh+.
- Strong understanding of both paid and organic social media growth.
- Experience managing agencies and cross-functional teams.
- Excellent analytical and decision-making skills.
- Ability to work in a rapid-paced, target-driven environment.

📌 Performance Marketing (Uttar Pradesh)
🏢 Fincart Finvest
📍 Uttar Pradesh