Role & responsibilities

- Plan, execute, and optimize large-scale performance marketing campaigns across
Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
- Drive user acquisition, registrations, engagement, and revenue growth.
- Own performance metrics including ROAS, CAC, LTV, conversion rates, and budgets.
- Lead campaign strategy, audience targeting, funnel optimization, and scaling.
- Collaborate closely with creative, product, SEO, and content teams.
- Analyze data trends and generate actionable insights for leadership.
- Mentor junior team members and coordinate with external agencies if required.
- Explore new growth channels, tools, and automation opportunities.

Preferred candidate profile

- 4-8 years of strong experience in performance marketing for B2C brands or digital platforms.
- Proven track record of scaling paid campaigns with measurable ROI.
- Robust understanding of analytics tools (GA, Meta Business Manager, Google Ads).
- Experience managing budgets and multiple campaigns simultaneously.
- Excellent problem-solving, communication, and leadership skills

📌 Performance Marketer (Uttar Pradesh)
🏢 OJAS Softech
📍 Uttar Pradesh