- Ability to create and manage content calendars effectively
- Solid analytical capabilities to interpret performance data and translate it into actionable insights
- Research, track and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of the campaigns
- Create and maintain social media content calendar to deliver targeted content
- Maintain owned assets such as websites and apps, as per best practices
- Familiarity with analytics tools such as Google Analytics, LinkedIn Analytics, and Meta Insights
- Strong understanding of social media platforms including LinkedIn, Instagram, Facebook
- Hands-on experience with social media management tools (e.g. Meta Business Suite)
- Experience managing agency partners and cross-functional collaborators