Title: Lead Product Manager

Department: Platform

Location: Gurgaon, India (Hybrid)

About Us:

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R; two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique chance to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.

For more information, visit www.vml.com

Key Responsibilities

We are looking for a Lead Product Manager to spearhead our digital platform portfolio and cultivate high-performing product talent. You will oversee multiple concurrent platform initiatives, ensuring that individual features map cleanly into a cohesive, high-utility user experience. This role blends product strategy, ecommerce oversight, and people development to ensure our platform scales smoothly.

- Oversee a portfolio of complex platform projects, prioritizing high-impact initiatives and establishing timeline guardrails for execution.
- Drive GTM strategies with stakeholders
- Conduct research to identify customer needs and market gaps
- Establish framework standards for gathering market requirements, conducting A/B, pre/post, personalization testing, and verifying quality assurance controls across the team.
- Liaise with clients to ensure proper advertisement and positioning of new products




- Monitor and report on users reactions after launching
- Analyse competition and drive new digital strategies
- Mentor, coach, and guide Product Managers, UX designers, analysts, and developers driving best practices in discovery, prioritization, and execution.

Skills & Competencies

- Master or Bachelor's degree in Marketing, Science or related field
- 10+ years of experience working in product management or eCommerce. Minimum of 2 years in a leadership, mentoring, or supervisory capacity
- Deep understanding of user behavior analysis, web analytics, digital data pipelines, and performance marketing workflows.
- Exceptional communication skills with the power to unify siloed business units and engineering teams.
- Proven success driving business growth, conversion optimisation, or platform adoption metrics.
- Previous work experience as a Product Manager, Product Marketing Manager or similar role
- Experience managing the entire product lifecycle
- Ability to understand, straddle IT and business requirements to deliver experiences & solutions that consumers want and value
- Familiarity with market research, consumers behaviour and client experience
- Hands-on experience with web technologies
- Knowledge of project management tools, like Jira, Rally
- Strong time management skills
- Good communication skills along with the ability to effectively collaborate with cross functional teams

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