JOB PURPOSE To assist in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media and launching optimized online advertisements to increase company and brand awareness
KEY RESULT AREAS:
- Research, plan execute the marketing projects campaigns. Creating distributing them in the most suitable social media channels. Keep track measure its impact effectiveness
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Actively managing the website performance through Google Analytics
- Research on media to reach recent customers, retain existing customers generate leads
- Analyzing market research other various marketing techniques based on search results
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Develop manage digital marketing campaigns and optimize the distribution using the best effective social and digital channels.
- Oversee social media strategy
- Manage and maintain company s website.
- Track analyse web and social traffic flow.
- Measure the ROI and generate reports.
- Reduce website bounce rate, increase dwell time and engagement for better conversion.
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with stakeholders and vendor
- Any other task assigned by management vis- -vis the purpose of the position
ELIGIBILITY CRITERIA:
Education: Graduate / Post Graduate (preferred) and Certificate in Digital Marketing
Work Experience: 2- 4 years
Key Skills:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2b social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (Like DART, Atlas etc)
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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