Project Summary: This project supports DAY-NRLM s transition from large-scale SHG mobilization to strong national and global market integration. With 10.05 crore women in 90.90 lakh SHGs and 1.48 crore Lakhpati Didis, the mission is now poised to transform these platforms into high-growth, women-led enterprises. ACCESS Development Services will establish and implement a comprehensive national marketing strategy aimed at integrating SHG enterprises into formal mainstream markets. As a first step, ACCESS will undertake a comprehensive assessment of current market efforts examining product volumes, value realization, channel performance, product quality, and branding and packaging standards. Building on this analysis and consultations with stakeholders (Government, private sector, academia etc), ACCESS will prepare a detailed national market strategy and action plan within the initial weeks. This roadmap will guide value chain prioritization, channel optimization, and branding and packaging upgrades to accelerate revenues and position SHG enterprises for competitive advantage and sustained growth.

Position Summary: ACCESS is inviting applications from self-driven professionals for the role of Lead E-commerce. The project has a strong focus on maximising the reach of SHG products into modern domestic and international markets via online channels. The Lead E-commerce is both the visionary and the operational driver responsible for defining and executing the organisation s entire digital marketplace strategy. Beyond managing storefronts and driving conversions, this role has a critical mandate to build, formalise, and sustain institutional partnerships with e-commerce platforms through structured agreements and MOUs, to negotiate favourable commercial terms on behalf of the organisation, and to strengthen the capacity of field teams and producer groups for effective product onboarding. The incumbent will manage all domestic and international e-commerce platforms (Amazon India/Global, Meesho, ONDC, GeM, Flipkart, D2C site, social commerce), oversee digital marketing campaigns, and ensure robust backend operational efficiency. Success is measured by converting digital visibility into high-volume, profitable transactions while preserving the integrity of the SHG livelihood brand story.

Responsibilities:

A. E-commerce Strategy Marketplace Management

- Platform Management:



Develop, launch, and manage official storefronts on major domestic and international marketplaces (Amazon, Flipkart, Meesho, ONDC, GeM) and D2C channels.
- International E-commerce Export: Strategise and execute entry into new e-commerce markets, managing logistics, compliance, and currency considerations for cross-border sales.
- Listing Optimisation: Oversee the creation of highly optimised product listings (titles, bullet points, descriptions, images, A+ content) that rank well and convert, ensuring the SHG/livelihood story is compellingly integrated.
- Digital PL Ownership: Define and own the financial targets (Revenue, AOV, Conversion Rate, CAC, ROAS) for all online channels, ensuring maximum profitability while meeting the social mission.

B. Stakeholder Management Platform Partnerships

- Primary Point of Contact: Serve as the primary institutional liaison with e-commerce platform representatives (Amazon, Flipkart, Meesho, ONDC, GeM, and others), building and maintaining strategic, long-term relationships.
- Platform Onboarding Expansion: Identify, evaluate, and onboard new platform partners aligned with the organisation s mission; manage onboarding end-to-end from initial outreach to live storefront launch.
- Agreements MOUs: Draft, negotiate, and execute formal partnership agreements, Memoranda of Understanding (MOUs), and commercial frameworks with e-commerce platforms, ensuring terms protect organisational interests and advance livelihood objectives.
- Institutional Representation: Represent the organisation in bilateral meetings, platform-hosted seller forums, and industry consortia to advocate for favourable policies for SHG-linked producers.
- Stakeholder Engagement Calendar: Maintain a structured stakeholder engagement calendar with regular touchpoints, quarterly reviews, and escalation protocols for each platform partner.

C. Platform Negotiations

- Commercial Negotiations:



Lead negotiations with platform account managers and senior representatives on commission/fee structures, co-marketing budgets, prominence slots, and seller performance benchmarks.
- Logistics Policy Terms: Negotiate logistics service level agreements (SLAs), return and refund policies, payment settlement cycles, and dispute resolution mechanisms with platforms.
- Data-driven Negotiation: Leverage data (sales volume, brand equity, social impact metrics) as negotiation collateral to secure improved visibility, reduced fees, and priority onboarding for current product lines.

D. Capacity Building Product Onboarding

- Training Design Delivery: Design, develop, and deliver structured training programmes for field staff, community resource persons, SHG members, and partner NGOs on e-commerce product onboarding workflows including photography, catalogue creation, pricing, and inventory management.
- Toolkits SOPs: Create user-friendly onboarding toolkits, standard operating procedures (SOPs), and vernacular-language guides to enable decentralised product listing by producer groups.
- Platform-hosted Training: Coordinate with platform seller-support teams to access training resources, account management support, and capacity-building programmes offered by the platforms.
- Quality Assurance: Monitor the quality and completeness of product listings created by field teams and provide structured feedback and remedial training as required.

E. Digital Marketing Growth

- Paid Media: Plan, execute, and manage high-ROI paid digital campaigns (PPC on Amazon/Google, Social Media Ads) for demand generation and product launch amplification.
- SEO/SEM: Lead the strategy for SEO and SEM to drive organic and paid traffic to listings and the D2C site.
- Email CRM: Develop and execute marketing and CRM journeys to increase customer lifetime value (CLV) and drive repeat purchases with a focus on ethical consumer engagement.
- Analytics Optimisation: Utilise tools (Google Analytics, Amazon Business Reports) for deep data analysis, A/B testing, and CRO to continuously improve performance.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead - E-commerce (Delhi)
🏢 ACCESS Development Services
📍 Delhi