Role & responsibilities

- Plan, launch, and optimize paid advertising campaigns across multiple traffic sources.
- Purchase traffic from platforms such as Google Ads, Facebook Ads, Native Ads, Push Ads, Display Networks, and DSPs.
- Monitor campaign performance and optimize for ROI, CPA, CPC, CPM, and revenue targets.
- Identify profitable arbitrage opportunities and scale winning campaigns.
- Conduct A/B testing of creatives, landing pages, and targeting strategies.
- Analyze campaign data and generate performance reports.
- Manage advertising budgets and ensure efficient spending.
- Track conversions and performance using tracking tools and analytics platforms.
- Research new traffic sources, verticals, and market trends.
- Collaborate with content, design, and technical teams to improve campaign results.
- Ensure compliance with advertising platform policies and guidelines.
- Continuously test and implement new optimization techniques to maximize profits.

Preferred candidate profile





- Bachelor's degree in Marketing, Business, Advertising, or a related field (preferred).
- 15 years of experience in Media Buying, Traffic Buying, Affiliate Marketing, or Digital Advertising.
- Strong understanding of traffic arbitrage and performance marketing.
- Experience with platforms such as Google Ads, Facebook Ads, Taboola, Outbrain, MGID, RevContent, TikTok Ads, or other traffic sources.
- Knowledge of tracking tools such as Voluum, RedTrack, Binom, Keitaro, or Google Analytics.
- Solid analytical and data-driven decision-making skills.
- Experience managing large advertising budgets.
- Ability to identify profitable opportunities and scale campaigns effectively.
- Excellent problem-solving and optimization skills.
- Self-motivated, target-oriented, and results-driven.

📌 Arbitrage Traffic Buyer (Gujarat)
🏢 Fintech Media SY
📍 Gujarat