Job Title: Pre-Sales Support Expert
Location: Delhi/NCR
Department: Sales Support
Job Summary:
We are looking for a proactive and digitally-savvy Pre-Sales Support Expert to drive lead generation and appointment setting through social and digital platforms. This role will play a crucial part in enhancing our business development efforts by connecting with potential clients, nurturing leads, and coordinating confirmed meetings for the BD team. The ideal candidate will have prior experience in digital lead sourcing and conversion, preferably in the insurance or financial services industry.
Key Responsibilities:
- Generate qualified leads through social media, online platforms, and digital channels.
- Initiate contact with prospects via calls, emails, LinkedIn, and other online platforms.
- Schedule and confirm client meetings for the Business Development (BD) team.
- Maintain a structured pipeline of leads and ensure timely follow-ups.
- Collaborate with the BD team to understand target segments and tailor lead-generation strategies accordingly.
- Track and report lead generation metrics and conversion success rates.
- Stay updated on digital marketing trends and identify new platforms or strategies for outreach.
- Provide pre-sales support across different regions as needed, ensuring a steady flow of leads and business opportunities.
Key Skills & Competencies:
- Proven experience in digital lead generation and appointment setting
- Excellent communication and interpersonal skills.
- Robust knowledge of social media platforms, lead management tools, and CRM systems.
- Self-motivated with a results-oriented approach.
- Ability to work independently and in coordination with multiple teams.
- Analytical mindset to track and optimise lead conversion processes.
Qualifications & Experience:
- Graduate in Marketing, Business, or related field
- 1-3 years of relevant experience in pre-sales or digital lead generation.
- Experience in the insurance, fintech, or BFSI domain will be an added advantage.