ROLE PURPOSE

Own the end-to-end P&L; for the business in India the import, distribution and sale of the assigned product portfolio (and allied VRP brands) across e-commerce, quick-commerce, B2B / GeM and General Trade. Bring strong domain knowledge of the consumer-electronics / appliances business and proven mid-to-senior-management leadership to build the go-to-market, set channel strategy and deliver revenue, margin and market-share targets nationally.

KEY RESPONSIBILITIES

- Own the business P&L; — deliver agreed revenue, gross margin, PBT and market-share targets across all channels and regions.
- Define and execute the national go-to-market: channel mix, pricing architecture, distribution width and launch sequencing for the assigned product categories.
- Lead, coach and hold accountable the GT Sales Head, Area Sales Managers and Online Sales Head; set quarterly objectives and review cadence.
- Build the demand forecast and rolling order plan with Supply Chain and the contract-manufacturing (SKD/CME) operation to ensure availability without over-stocking.
- Steer the product price matrix and PCOGS discipline with Sales-Ops and Finance to protect margins and the agreed mark-up / kitty mechanism.
- Own key relationships with brand principals, large-format and e-commerce accounts, and national distributors / aggregators.
- Ensure channel health — pricing compliance, claims, credit exposure (CoFace-secured terms) and inventory days are within policy.
- Build the annual operating plan (AOP) and lead the monthly S&OP; cascade it into channel-, region- and SKU-level targets with clear ownership.
- Institutionalise the review rhythm — daily sales tracking, weekly business reviews and a monthly business review (MBR) with the leadership team.
- Govern pricing across channels to prevent e-commerce / quick-commerce / General Trade conflict and protect MOP and MRP discipline.
- Rapidly build depth on the General Trade / distribution model and lead it as effectively as the online business.




- Own the talent agenda — organisation design, hiring, capability-building and succession for the sales team.

KEY PERFORMANCE INDICATORS

- Net revenue, gross margin % and PBT vs. plan
- Market share and numeric / weighted distribution growth
- Channel-mix and new-channel / new-market contribution
- Demand-forecast accuracy and inventory days-of-cover
- Receivables (DSO) and channel-claim hygiene

EDUCATIONAL QUALIFICATIONS

- Post-graduate degree — MBA / PGDM (Sales & Marketing) from a reputed institute. A post-graduate qualification is the minimum requirement for this role.

WORK EXPERIENCE

- 12+ years in the Consumer Electronics / Appliances / IT industry, currently at a mid-management to senior-management level, with strong domain knowledge of the category, channels and go-to-market.
- At least 4–6 years owning or co-owning a sales P&L; (revenue, margin and PBT) and leading multi-member teams.
- Depth in e-commerce and quick-commerce sales is essential; direct General Trade & modern-trade / large-format experience is preferred but not mandatory — the candidate must be able to quickly learn and take ownership of the General Trade / distribution business.
- Track record of launching brands, entering current categories or building businesses from an early stage and scaling them.

SKILLS & COMPETENCIES

- Strong domain knowledge of the consumer-electronics / appliances business — products, channels, pricing and competition.
- Strategic and commercial acumen with strong P&L; and pricing / margin management.
- Executive stakeholder management and the ability to build cross-functional consensus.
- Fast learner with the ability to build depth in an unfamiliar channel (e.g. General Trade / distribution) quickly.
- Strong MS Excel — pivot tables, lookups, conditional logic and charts; able to consolidate, clean and analyse sales / operational data to arrive at clear answers.
- Commercial negotiation, AOP / S&OP; planning and structured review governance.
- Professional fluency in English — articulate written and verbal communication.

📌 General Manager - Sales (Delhi)
🏢 VRP Telematics
📍 Delhi