Role & responsibilities

- Identify, evaluate, and onboard influencers and content creators based on brand fit, campaign objectives, audience quality, engagement metrics, and content relevance.
- Conduct detailed analysis of creator profiles, audience demographics, engagement trends, content quality, and platform analytics before making recommendations.
- Develop strategic influencer shortlists supported by data and campaign objectives.
- Manage end-to-end influencer marketing campaigns, including creator discovery, outreach, negotiations, onboarding, campaign execution, and reporting.
- Build and maintain strong relationships with influencers, creators, talent agencies, and platform partners.
- Collaborate closely with Brand, Creative, Social Media, Performance Marketing, and Content teams to execute integrated campaigns.
- Monitor campaign performance using key metrics such as reach, engagement, impressions, conversions, ROI, and audience growth.
- Prepare post-campaign reports with actionable insights and optimization recommendations.




- Stay updated with emerging social media trends, platform updates, and the creator ecosystem.
- Ensure influencer collaborations comply with brand guidelines and advertising

Preferred candidate profile

- 5+ years of experience in Influencer Marketing, Creator Marketing, or Digital Brand Marketing.
- Strong understanding of influencer discovery, audience analytics, engagement metrics, and content evaluation.
- Hands-on experience managing influencer campaigns across Instagram, YouTube, LinkedIn, Facebook, and other social media platforms.
- Excellent communication, negotiation, stakeholder management, and relationship-building skills.
- Solid analytical and data interpretation skills with a focus on campaign performance and ROI.
- Highly proactive, ownership-driven, organized, and capable of managing multiple campaigns simultaneously.

📌 Influencer Marketing Manager (Tamil Nadu)
🏢 HEADCOUNTS HR
📍 Tamil Nadu