What You'll Do at Pega:

- Contribute to Pegas marketing contact data strategy by identifying data quality gaps and recommending improvements that support segmentation, campaigns, and pipeline.
- Analyze lead and contact data to improve accuracy, completeness, timeliness, and consistency across Marketo and Salesforce.
- Apply domain and email data expertise to support validation, deduplication, and person-to-account matching.
- Partner with Marketing Automation, MDM, GTM/Sales Ops, and IT to drive contact data governance and identity alignment.
- Support standardized list imports, data hygiene, and compliance with global marketing data regulations.
- Enable effective campaign execution by ensuring contact data supports reliable targeting and measurement.

Who You Are:

You demonstrate a strong Growth Mindsetembracing curiosity, continuous learning, and adaptability in a fast-changing technology workplace. You are comfortable speaking about AI with confidence and conviction, and you view AI as an enabler to improve outcomes rather than a substitute for sound engineering principles.
You challenge assumptions, learn quickly from change, and apply critical thinking to validate outputs and make informed decisions. You bring a thoughtful,



quality driven approach to your work and actively contribute to a culture of innovation, collaboration, and continuous improvement.

What You've Accomplished:

- 10 - 12 years of experience in marketing operations, contact data management, or CRM data governance in a B2B enterprise software or SaaS environment.
- Hands-on experience with Marketo and Salesforce, including lead/contact management, synchronization, and governance.
- Strong understanding of core data quality dimensions: accuracy, completeness, timeliness, and consistency.
- Experience working with data enrichment and intent platforms such as ZoomInfo, 6sense, Demandbase, or LinkedIn Sales Navigator.
- Demonstrated ability to analyze data sets, evaluate match rates, identify gaps, and summarize findings for marketing stakeholders.
- Familiarity with MDM concepts and experience partnering with MDM or IT data teams.
- Working knowledge of global data privacy and compliance requirements (GDPR, CCPA, CASL, CAN-SPAM, LGPD).
- Proficiency with SQL or similar tools for data analysis; experience with Databricks or data warehouse environments is a plus.

📌 Senior Principal Contact Data Strategy (Karnataka)
🏢 Pega
📍 Karnataka