Job Summary:
The Senior Digital Business Analyst is responsible for analyzing business needs, defining digital solutions, and driving transformation initiatives. This role works closely with stakeholders, product teams, and IT to deliver data-driven insights and improve digital products, platforms, and customer experiences.
Key Responsibilities:
- Gather, analyze, and document business and functional requirements
- Collaborate with stakeholders to define digital strategy and solutions
- Translate business needs into technical specifications and user stories
- Lead workshops, stakeholder meetings, and requirement sessions
- Analyze digital product performance using data and analytics tools
- Identify opportunities for process improvement and automation
- Work with development teams to ensure successful implementation
- Support UAT (User Acceptance Testing) and ensure quality deliverables
- Monitor KPIs and recommend enhancements to improve user experience