We are looking for a data-driven and technically skilled Email Marketing Specialist to build and scale our B2B outbound lead generation engine.
This role requires a solid mix of strategy and execution with deep expertise in cold email campaigns, email deliverability and outbound pipeline generation. You will own the end-to-end outbound email system, from targeting and messaging to inbox placement, sender reputation and conversion into qualified leads.

Key Responsibilities:

- Plan, execute, and optimize cold email campaigns targeting B2B prospects.
- Create personalized, high-converting email copy and multi-step outreach sequences to drive replies and meetings.
- Set up and manage outbound email infrastructure, including IP warming, sender reputation, and domain health.
- Troubleshoot deliverability issues and maintain email authentication protocols (SPF, DKIM, DMARC).
- Ensure email list hygiene, segmentation, and database accuracy.
- Track and improve key performance metrics, including open rates, reply rates, meetings booked, conversions, and pipeline contribution.
- Conduct A/B testing on subject lines, messaging, CTAs, and outreach cadence to improve campaign performance.
- Analyze campaign results and use insights to continuously refine outbound strategy, lead quality, and revenue impact.
- Integrate email campaigns with CRM systems for tracking,



automation, and follow-up workflows.
- Collaborate closely with sales teams to drive pipeline growth and revenue generation.

Requirement
- 3 4 years of experience in email marketing, outbound marketing, or B2B lead generation.
- Proven experience managing cold email campaigns end-to-end.
- Strong knowledge of email deliverability, sender reputation, and spam filters.
- Hands-on experience with IP warming, domain setup, and inbox optimization.
- Experience with Instantly, Apollo, HubSpot, Mailgun, SendGrid, or similar tools.
- Experience with CRM systems and lead management workflows.
- Basic knowledge of SMTP, APIs, webhooks, or HTML/CSS is a plus.
- Startup or high-growth company experience is preferred.

Benefits:
- Ability to build and scale outbound lead generation systems.
- Strong blend of strategy and hands-on execution.
- Focus on driving replies, meetings, and pipeline growth.
- Data-driven approach to testing and optimization.
- Ownership mindset with a results-oriented approach.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Email Marketing Specialist (Punjab)
🏢 Bootesnull
📍 Punjab