Digital Marketing Executive Real Estate (Core Marketing Experience Required) Real Estate Preferred

Location : Nagpur (Head Office)

Experience : Minimum 36 years

(Only candidates with core real estate marketing experience should apply)

We are looking for an experienced Digital Marketing Executive – Real Estate with strong hands-on exposure in property marketing and lead generation. The candidate must have worked specifically in real estate/construction marketing and should be capable of planning.

Key Responsibilities:

Offline / Ground Marketing:

- Planning, execution, and monitoring of hoardings, banners, kiosks, brochures, pamphlets, and site branding
- Coordination with vendors, printers, agencies, and media partners
- Tracking hoarding locations, visibility, approvals, and ROI
- Organizing site promotions, exhibitions, road shows, and campaign activities
- Ensuring branding consistency across all marketing materials

Digital & Online Marketing:

- Managing digital advertisements (Google Ads, Meta Ads, property portals)
- Handling social media platforms (Facebook, Instagram, YouTube, LinkedIn)
- Coordinating creatives, captions, reels, and campaign calendars
- Monitoring lead generation campaigns, CPL, and performance reports
- Coordinating with digital agencies (if any) and ensuring target achievement
- Existing client database analysis
- Managing big events having positive leads to be collected by sponsorship

CRM / Data & Lead Management:

- Regular checking and updating of old customer data, site enquiry records, and follow-ups




- Managing and analysing data from mobile apps, CRM software, websites, and portals
- Lead segregation (fresh, old, hot, warm, cold leads)
- Sharing leads with sales team and tracking conversion status
- Preparing weekly and monthly lead & marketing performance reports

Reporting & Strategy:

- Preparing marketing MIS, campaign analysis, and ROI reports
- Suggesting new marketing ideas based on data, AI tools, and market trends
- Budget planning and cost control for marketing activities
- Supporting management in marketing strategy and decision-making

Required Skills & Competencies:

- Mandatory core experience in real estate marketing
- Robust understanding of property buyer behaviour
- Knowledge of digital marketing tools, ads platforms & analytics
- Experience in CRM / mobile app / site enquiry data handling
- Good coordination and vendor management skills
- Strong communication and reporting skills
- Ability to work independently and meet targets
- Basic knowledge of AI-based marketing tools (lead analysis, campaign optimization) will be an added advantage

Qualification:

- Graduate / MBA in Marketing (Preferred)
- Certification in Digital Marketing (Added Advantage)

Interested candidates may apply on Indeed or share their CV on [email protected] / [email protected]

or whatsapp on (phone hidden) / 84840 13482

Job Type: Full time

Perks:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Maharashtra)
🏢 Rachana Construction
📍 Maharashtra