We are looking for a VP of Growth ( digital/performance marketing agency background preferred with exposure to organic marketing as well) to drive end-to-end growth across multiple consumer fintech products such as LenDenClub & InstaMoney .This is not just an acquisition role. This leader will be responsible for:- GTM strategy - User acquisition and engagement strategy- Ownership of strategy execution- Cross-functional growth orchestration (Product & Marketing)- Ultimately owning business numbers (GMV, MAU, ATS, Revenue )This role sits closely with the Business Head and leadership team, and operates as the central growth integrator across marketing, product, tech, data and businessesRole Mandate:To build and execute a structured growth engine that converts strategy into measurable business outcomes across acquisition, engagement, retention, and monetisation.Key Responsibilities:1. GTM Strategy & Execution OwnershipLead end-to-end GTM planning and execution for products Define clear customer segments, positioning, channel mix and rollout strategyTranslate business objectives into executable monthly and quarterly growth roadmapsEnsure cross-functional readiness across marketing, product, credit, tech and ops Track GTM performance and course-correct rapidly2. Business Outcome OwnershipOwn growth-linked KPIs including:Disbursements / Investments (GMV)Revenue and contribution marginsCAC, ROASRetention metricsMAU and ARPU / ATSEnsure acquisition efforts translate into profitable growthDrive alignment between volume targets and portfolio qualityThis role is accountable for outcomes — not just traffic.3. Acquisition StrategyDefine acquisition strategy by product, channel, and customer cohortTranslate business objectives into channel-level growth plans (paid, organic etc )Recommend budget allocation based on incremental impact and unit economicsBalance paid-led and organic-led growth strategically4.



Engagement & RetentionBuild engagement strategy post-acquisitionImprove funnel conversion from install → application → disbursal → retentionDrive lifecycle marketing and CRM strategyIdentify and unlock retention growth leversWork with product to improve user experience and stickiness5. Performance & AttributionLead attribution and measurement frameworks across tools and platformsDrive clarity on incremental performance vs cannibalisationEstablish robust reporting linking channel spend to business contributionImprove signal quality for budget allocation decisions6. Execution OrchestrationPartner with Marketing, Product, Tech, Business Heads to drive aligned executionRemove cross-functional bottlenecks impacting growthEnable faster decision-making on scaling and optimisation opportunitiesInstitutionalise weekly growth review rhythms7. Experimentation & ScaleOwn structured experimentation roadmap across acquisition and engagementDrive hypothesis-led testing cultureConvert successful pilots into scalable playbooksContinuously identify new growth channels and distribution opportunities8. Stakeholder LeadershipAct as the central growth integrator across Business, Marketing, Product, Tech, and DataAlign teams around shared growth metricsBring clarity in situations of channel conflict or attribution overlapPresent clear growth narratives to leadershipWhat We’re Looking For : Must-Haves8–12 years in a digital and performance marketing agency or growth marketing role,



in fintech or consumer internetStrong understanding of unit economics (CAC, ROAS, payback, contribution margin)Demonstrated experience owning business outcomes, not just channel metricsExperience leading cross-functional GTM executionAbility to operate in matrixed organisations and influence without direct reporting authorityStrong analytical mindset with bias for actionNice-to-HavesLending or fintech experienceExperience scaling multi-channel acquisitionProduct-led growth exposureExperience managing large budgetsSuccess in This Role Looks LikeClear GTM frameworks across productsPredictable, profitable growth engineImproved funnel conversion and engagementReduced channel conflict through structured allocationBusiness teams viewing growth as integrated, not siloedCompany DescriptionVartis Platforms, founded in 2015, the holding company of LenDenClub and InstaMoney is a profit making FinTech company. For the year ended March25, Vartis Platforms’s net profit was Rs. 34 crs on a revenue of Rs. 236 Crs. The platform has a community of over 3 crore registered users and more than ₹19,000 crore disbursed in loans. LenDenClub is India’s largest peer-to-peer (P2P) lending platform, empowering individuals to grow their wealth through innovative and reliable financial solutions. As an RBI-registered NBFC-P2P, LenDenClub emphasizes trust, transparency, and technology to provide secure and seamless transactions. LenDenClub offers lenders an prospect to diversify their portfolios and achieve better returns compared to traditional investment options.InstaMoney is among India’s top 3 short term personal loan apps and serves salaried and self employed borrowers (Pan India), who are looking for instant collateral free loans. It sources borrowers via multiple direct platforms and through embedded partnerships with all major payment platforms in India.

📌 Vp Brand Experience (Maharashtra)
🏢 LenDenClub
📍 Maharashtra