Job Description

Location: Bengaluru (In office) Experience: 5-10 years Company: Anandi School Most school social media feels the same. Assembly photos. Annual day updates. Admission announcements. We're building something very different. Anandi is an IB school with a Harvard-inspired 4+1 Field Model where children spend one day every week learning with entrepreneurs, scientists, artists, designers, engineers, and creators. We believe education should feel alive. And our social media should too. We're looking for a social-first content native who understands how to create content people actually stop scrolling for. Not someone who schedules posts. Not someone who simply briefs agencies. Someone who can spot stories, write hooks, direct reels, identify trends, package ideas, and turn everyday moments into content that reaches hundreds of thousands of parents. What You'll Own End-to-end ownership of Anandi's Instagram presence Reels strategy, content planning, scripting, and execution Identifying viral and culturally relevant content formats Working with teachers, students, founders, and parents to uncover authentic stories Creating content around learning, parenting, education, childhood, and innovation Building repeatable content series that drive reach and engagement Collaborating with designers, videographers,



and freelancers Analysing performance and continuously improving content What Success Looks Like Within your first few months, you'd help us: Grow organic reach to 500K+/month Increase average reel views to 10K+ Build multiple recurring content IPs & series Make Anandi one of the most followed and talked-about school brands in India You Might Be a Great Fit If You spend a lot of time on Instagram and can explain why certain content performs You understand hooks, retention, watch time, shares, saves, and storytelling You've grown an account, built a personal brand, or created content that reached large audiences You naturally notice trends before they become obvious You're comfortable being behind the camera, directing shoots, or occasionally stepping in front of one You're excited by education, parenting, childhood, and the future of learning Bonus Points If You've built content for founder brands You've worked with consumer, parenting, education, lifestyle, or creator-led brands You've personally grown an Instagram account beyond 20K followers You create content yourself and not just manage others To Apply Send us: Your resume Instagram accounts you've grown or managed Short video (20-50seconds) introducing yourself Email: [email protected]

📌 Content & Social Media (Vasanthanagar)
🏢 Anandi School
📍 Vasanthanagar