Job Description

Role: Area Sales Manager – Ortho Robotics Mandatory: Capital Equipment Sales Open Locations: Kolkata, Bhubhaneshwar, Hyderabad, Chandigarh About Meril Life Sciences At Meril, we are committed to advancing healthcare through innovation. Our MISSO portfolio is transforming patient outcomes with cutting-edge robotic technologies designed for precision, efficiency, and better clinical results. This role demands strong clinical understanding, strategic selling skills, and a passion for disruptive medtech innovation. Responsibilities: Pipeline Powerhouse  Build and sustain a robust sales funnel across hospitals, Ambulatory Surgery Centers (ASCs), and orthopedic clinics.  Manage long-cycle capital deals while ensuring short-term wins. Strategic Surgeon Synergy  Collaborate closely with the Joints Product Team to tailor sales pitches based on procedural preferences (e.g., total knees, hips, or revision surgery).  Customize solution messaging to match each surgeon's philosophy and practice style. Capital Deal Architect  Lead high-stakes negotiations for robotic systems—including capital purchases, lease agreements, and value-added service contracts.  Influence purchasing decisions by showcasing robust ROI models and clinical impact. C-Suite Communicator  Deliver persuasive presentations to hospital leadership, addressing financial, operational,



and clinical dimensions of investment.  Serve as a trusted consultant on how robotics drive efficiency and patient outcomes. Evidence-Based Selling  Utilize clinical research, peer-reviewed studies, and health economic calculators to strengthen sales cases.  Educate stakeholders on comparative advantages over competitors like Stryker, Medtronic, and Globus Medical. Clinical Engagement Leader  Partner with the Clinical Demo and Education teams to orchestrate surgeon demos, cadaver labs, and evaluation trials.  Foster deep customer engagement through immersive hands-on experiences. Market Intel Scout  Monitor and report on competitor activity, market shifts, and procurement trends to inform commercial strategy. Must-Have Qualifications  Bachelor’s degree in Business, Life Sciences, Biomedical Engineering, or a related field.  3+ years of successful capital equipment sales in medical devices - ideally in robotics, imaging, or surgical platforms.  Track record of exceeding quotas in complex, matrixed selling environments.  Strong interpersonal skills with a flair for high-impact storytelling and solution selling. Preferred  MBA or advanced degree.  Pre-established network with orthopedic surgeons and hospital procurement stakeholders.

📌 Sales Manager (West Bengal)
🏢 Meril
📍 West Bengal