Job Location: Chembur (Mumbai). Please apply only if you are comfortable travelling to the work location.We at TSBI are seeking a highly motivated Paid Media Executive to join our energetic marketing team. The ideal candidate will have a passion for digital advertising and a proven track record of managing successful paid media campaigns across various platforms. This role offers an exciting opportunity to drive our digital advertising efforts and contribute to the growth of our businessKEY RESPONSIBILITIESDevelop and execute paid media strategies to achieve marketing objectives and drive business growthManage all aspects of paid advertising campaigns, including campaign setup, budget allocation, targeting, ad creation, and optimizationConduct keyword research and analysis to identify relevant keywords for search engine advertising (e.G., Google Ads, Facebook Ads, etcMonitor campaign performance metrics, such as CTR, conversion rates, and ROAS, and make data-driven decisions to optimize campaign performanceStay up-to-date with the latest trends, best practices, and changes in the digital advertising landscapeCollaborate with internal teams,



including marketing, design, and analytics, to ensure alignment and integration of paid media efforts with overall marketing strategiesProvide regular reports and insights to stakeholders on campaign performance, highlighting key metrics, trends, and recommendations for improvementMaintain a thorough understanding of our target audience and market dynamics to inform campaign targeting and messagingSKILLS REQUIREDBachelor's degree in marketing, advertising, or a related fieldProven experience (2 years) managing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etcStrong analytical skills and ability to interpret data to drive campaign optimization and decision-makingProficiency in digital advertising tools and platforms, including Google Ads, Google Analytics, Facebook Business Manager, etcDetail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment

📌 Paid Media Executive (Maharashtra)
🏢 TheSmallBigIdea
📍 Maharashtra