Senior CopywriterRasta | Delhi-Noida (NCR), Hybrid | 3-5 years experience | Full-timeApply: | Subject: SCW 2026CTC Offered :- 5-7 LPAWho We AreA 14-year-old Creative Shop behind some well-known consumer brands. At Rasta, we build from scratch, from strategy to execution.The RoleA Senior Copywriter at Rasta thinks in ideas, not just sentences. You know a excellent copy isn't about the clever line but the right line, in the right voice, for the right moment.You'll own the craft end-to-end, conceptualizing, writing, presenting, and publishing across a portfolio of brands, each with its own tone, audience, and ambition. What You'll DoCraft & ArticulationWrite across formats: ad and content copy, scripts, social captions, digital ads, print, branded editorial, packaging, and thought leadershipConcept from scratch, with insight and cultural relevance at the coreSwitch between long-form (essays, blogs, articles) and short-form (captions, headlines, memes) with equal confidenceScript for video and reels with a deep grip on hooks, message carriers, audio cues, and art directionBring social cinematography sensibility to how content gets shot and framedWrite sharp emails and craft decks that move things forwardProof and quality-check all copy before it goes anywhere near a client or a feedIdeas & CultureBe the first to spot what's moving, in culture, on feeds, in your categoriesDevelop original concepts backed by real insight, not surface-level trend-chasingThink in memes, formats, and moments,



not just copy decksDemonstrate thought leadership and contribute to the creative culture of the teamCollaboration & PresentationPrepare concept boards and copy decks for client review: structured, well-framed, easy to navigatePresent your own work with clarity and conviction; own the rationale, handle the feedbackMaintain a strong screen presence and delivery, on calls, in reviews, and in reelsOwn online publishing across brand channelsWhat We're Looking ForNon-negotiables:Fluent across formats: you don't have a comfort zone, you have a rangeAttention to detail that borders on obsessive, grammar, rhythm, and consistency You're online in the right way, culturally plugged in, not just scrollingYou bring a point of view to briefs, not just outputsYou can walk a client through your thinking and make it landAccountability over excuses, alwaysHigh standards, low ego. No room for Diva energyNice to have:A portfolio that shows range across brand and/or agency workExperience in FMCG, food & bev, lifestyle, or D2COur Work Culture5-day week + up to 3 days in-office, with local client travel as neededPaid OT + comp offsSalaries always on time - 14 years and countingA team that takes the work seriously, not themselvesHiring ProcessProfile shortlistL1 Pulse Check Chat (with Brand Lead)AssignmentL2 Technical Interview (with Brand Lead)L3 CD InterviewCheck us to see the kind of work we do.

📌 Senior Copywriter (New Delhi)
🏢 rasta
📍 New Delhi