Job Summary
The Events & Community Activation Manager is responsible for planning and executing on-ground brand activation programs to drive consumer engagement and sales. The role focuses on organizing promotional activities in gated communities, apartment complexes, schools, colleges, corporate parks, malls, clubs, and public events by securing stall opportunities, coordinating with community associations, and ensuring successful event execution.
The position plays a critical role in increasing brand visibility, generating product trials, and driving direct consumer sales through experiential marketing initiatives.

Key Responsibilities
Community & Apartment Activation

- Identify and build relationships with Resident Welfare Associations (RWAs), apartment associations, and gated communities.
- Secure permissions and book stalls for weekend events, festivals, and community gatherings.
- Develop an annual activation calendar covering high-potential residential communities.
- Coordinate with community management committees to organize promotional activities.

Event Planning & Execution

- Plan and execute brand activation events, product sampling campaigns, and promotional stalls.
- Organize ice cream festivals, family fun events, summer carnivals, and seasonal promotions.
- Ensure smooth event setup, branding, product availability, and customer engagement.
- Coordinate logistics, manpower, and event materials.

Business Development

- Identify recent opportunities for community marketing and local partnerships.
- Build relationships with event organizers, clubs, schools, colleges, and corporate offices.
- Negotiate stall space, sponsorship opportunities, and participation fees. Expand the company's presence at exhibitions, fairs, and local festivals.

Sales & Revenue Generation

- Drive direct sales through event activations.




- Achieve monthly and seasonal sales targets from community events.
- Maximize product sampling to generate repeat purchases.
- Collect consumer feedback to improve products and promotions.

Cross-functional Coordination

- Work closely with Sales, Marketing, Merchandising, and Distribution teams.
- Coordinate freezer placement and stock availability for events.
- Ensure timely delivery of promotional materials and event equipment.

Vendor & Agency Management

- Coordinate with event agencies, decorators, branding vendors, and equipment suppliers.
- Ensure quality execution within budget.
- Monitor vendor performance and service quality.

Brand Promotion

- Ensure consistent brand visibility across all activation points.
- Manage event branding, standees, banners, kiosks, and promotional displays.
- Organize contests, games, and engagement activities to increase footfall.

Market Intelligence

- Monitor competitor activations and promotional campaigns.
- Identify high-footfall locations for future activations.
- Track consumer preferences and local market trends.
- Reporting & Performance Tracking
- Prepare weekly and monthly activation reports.
- Track event attendance, sales, sampling numbers, and ROI.
- Maintain a database of communities, contacts, and event schedules.

Target Activation Channels

- Gated Communities
- Apartment Complexes
- Villas & Residential Townships
- Schools & Colleges
- Corporate Parks & IT Campuses
- Shopping Malls
- Supermarkets & Hypermarkets
- Weekend Flea Markets




- Local Festivals & Carnivals
- Sports Events
- Cultural Programs
- Exhibitions & Trade Fairs
- Parks & Recreation Areas
- Children's Events
- Clubhouses & Community Canters

Qualifications
Education

- Bachelor's Degree in Marketing, Business Administration, Event Management, or related field.
- MBA in Marketing is preferred.

Experience

- 3-6 years of experience in Brand Activation, Event Marketing, Community Marketing, Trade Marketing, or FMCG Sales.
- Experience in Ice Cream, Dairy, FMCG, Beverages, Food & Beverage, or Consumer Goods is preferred.
- Experience working with residential communities and event organizers is an added advantage.

Technical Skills

- MS Excel
- MS PowerPoint
- MS Word
- Google Workspace
- CRM Software (Preferred)
- Event Management Tools (Preferred)

Key Competencies

- Relationship Building
- Customer Focus
- Creativity & Innovation
- Execution Excellence
- Commercial Awareness
- Networking Skills
- Planning & Organizing
- Result Orientation
- Adaptability
- Decision Making

Key Performance Indicators

- Number of Apartment/Gated Community Activations Conducted
- Number of New Community Partnerships Established
- Stall Booking Success Rate
- Direct Sales Generated Through Events
- Consumer Sampling & Trial Numbers
- Lead Generation & Customer Database Growth
- Brand Visibility Score
- Event ROI
- Customer Satisfaction & Feedback
- Activation Budget Adherence

Working Conditions

- Extensive field travel within the assigned territory.
- Weekend and evening work may be required to support community events and festivals.
- Frequent coordination with apartment associations, event organizers, distributors, and internal teams.
- Seasonal workload increases during summer and festive periods.

📌 Events & Community Activation Manager (Telangana)
🏢 4S Advisory
📍 Telangana