Job Description: Channel Sales Head Kauma Kids

Company: Kauma Kids (Exquisite Apparel Pvt Ltd) Location: Hyderabad (field + office hybrid; travel across the city, later across South India) Experience: 6–10 years in apparel/kidswear/FMCG channel sales, with at least 2 years leading a territory or team

Compensation: 12 LPA fixed + performance bonus + channel-growth incentives

Reports to: Founder/CEO

About Kauma Kids

Kauma Kids is a premium D2C kidswear brand built on bamboo and organic cotton fabrics, based in Hyderabad. We sell through kaumakids.com, Myntra, and Nykaa, with a repeat-buying customer base that validates the product. We are now building our offline business from the ground up — exhibitions, multi-brand outlets, mall kiosks, and eventually exclusive stores — starting in Hyderabad and expanding across South India. This role owns that entire journey.

The Role

This is a founding leadership role, not a caretaker role. You will build Kauma's offline and B2B channel from near-zero: strategy, team, distribution network, and P&L.; In year one you will be a player-coach — closing key accounts yourself while building the team and systems underneath you. If you want a large team to manage from day one, this is not the role. If you want to build a channel that is unambiguously yours, it is.

Key Responsibilities

Channel strategy & P&L; ownership

- Own the offline channel P&L;: revenue, trade margins, channel costs, and profitability by format (exhibitions, MBO/consignment, kiosks, LFS)
- Define the channel roadmap: which formats, which catchments, which cities, in what sequence — and defend it with data
- Set and own quarterly channel targets agreed with the founder

Distribution & key accounts

- Build the MBO and boutique network across Hyderabad, then Bangalore/Chennai: target list,



trade terms, consignment framework, credit policy
- Personally close and manage key accounts: large-format stores (Shoppers Stop, Lifestyle, Centro), premium MBO chains, and institutional/B2B accounts (preschools, corporate gifting)
- Negotiate and manage mall relationships: kiosk placements, pop-up calendars, and eventually store leases
- Establish distributor partnerships when scale justifies them, with clear ROI criteria

Team building & management

- Hire, train, and manage the field sales team (starting with 1 BDE, scaling to 4–6 across cities in 18–24 months)
- Build the sales playbook: pitch decks, line sheets, beat plans, incentive structures, reporting cadence
- Set up channel operations with our in-house inventory system: consignment stock tracking, store-wise reconciliation, returns handling

Retail marketing & sell-through

- Own sell-through, not just sell-in: visual merchandising standards, in-store promoter programs, store-level offers
- Plan the exhibition and event calendar; own event ROI
- Ensure every offline customer is captured into our CRM/WhatsApp retention funnel

Reporting & systems

- Weekly channel dashboard to the founder: primary/secondary sales, stock health by location, collections, pipeline
- Forecast demand by SKU and size for production planning

What We Are Looking For

- 6–10 years in channel/GT/MT sales for apparel, kidswear,



or premium FMCG — kidswear or apparel strongly preferred
- Currently an Area Sales Manager / Regional Sales Executive ready to step up, or a Channel Manager at a smaller brand
- Proven record of opening new markets or launching a brand/category into trade — not just servicing an inherited territory
- Deep familiarity with consignment/SOR mechanics, trade margin structures, LFS vendor onboarding, and modern trade terms
- Existing relationships in South India apparel retail (Hyderabad trade a strong plus: Wholesale ecosystem, premium MBOs, mall leasing teams)
- Comfortable being hands-on: you will personally pitch stores in month one
- Data-driven: comfortable with sheets, dashboards, and being measured on sell-through and collections, not just billing
- Languages: Telugu + Hindi + working English

What Success Looks Like

- 6 months: Hyderabad MBO network of 15–20 active doors on consignment; exhibition calendar running profitably; 1 mall kiosk live; channel doing 4–6L/month
- 12 months: 30+ doors across Hyderabad, first LFS onboarding in progress, kiosk economics proven, team of 2–3 BDEs; channel doing 10–15L/month
- 24 months: Multi-city presence (Bangalore/Chennai entry), first exclusive store decision made on data, channel contributing 40%+ of company revenue

Compensation & Growth

- Based on experience, plus annual performance bonus (up to 20% of fixed) tied to channel revenue and collections targets
- Channel-growth incentive: percentage share of incremental offline revenue, uncapped
- Explicit path to Head of Sales / VP Sales as the company scales; potential ESOP discussion for the right candidate after year one
- Direct partnership with the founder — you set channel strategy, not just execute it

📌 Sales Head (Telangana)
🏢 O2f Info Solutions
📍 Telangana