Job Description

Job Details

Job Title: Paid Social Specialist Date: 26 March 2025 Function: Digital Marketing – G5 JD Written By: Human Resources Reporting To: Manager – Paid Social JD Approved By: Head Brands: Gisma, BSBI, R3 Work Location: Hyderabad

About GUS Education India

GUS Education India (GEI) is the service arm of Global University Systems (GUS), a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing services for Global University Systems and its associated brands.

As a leader in building digital prominence for a portfolio of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation, creativity, and continuous improvement.

Nature of the Role

The Paid Social Specialist is responsible for coordinating with internal and external stakeholders to manage paid social media campaigns across multiple platforms. The role goes beyond campaign execution and includes contributing to social media strategy and driving performance improvements.

The incumbent will collaborate closely with marketing, web analytics, digital marketing, web development, and other business functions. Acting as the bridge between strategy and execution, the Paid Social Specialist will leverage both technical expertise and strategic thinking to manage and optimize campaigns across various social media platforms.

Job Purpose

The Paid Social Specialist will work closely with the Manager – Paid Social and Brand Marketing teams to plan, execute, and optimize paid social campaigns that align with organizational, marketing, and business objectives.

The role includes:

- Campaign management and optimization
- Budget pacing and allocation
- Performance monitoring and reporting
- Strategic recommendations
- Staying current with industry trends and platform updates

Key Accountabilities

1. Paid Social Campaign Management

- Plan, execute, and optimize paid social media campaigns across platforms such as Meta, LinkedIn, Quora, TikTok, Snapchat,



and other relevant channels.
- Monitor campaign performance daily and make real-time adjustments to maximize return on investment (ROI).
- Ensure campaigns align with brand goals, objectives, and overall digital marketing strategy.

2. Budget and Performance Tracking

- Manage paid social media budgets, ensuring accurate spend allocation and pacing.
- Track campaign expenditures and prepare monthly budget utilization reports.
- Ensure campaigns operate efficiently within approved budgets.

3. Data Analysis and Optimization

- Analyze campaign data to identify performance trends and actionable insights.
- Provide strategic recommendations to improve campaign effectiveness.
- Develop and implement A/B testing strategies.
- Utilize third-party bid management and optimization tools to improve campaign performance.

4. Content and Workflow Management

- Collaborate with internal teams to develop and manage content calendars.
- Coordinate campaign workflows and timelines.
- Maintain campaign naming conventions, structures, and documentation standards.

5. Stakeholder and Vendor Coordination

- Partner closely with Brand Marketing, Analytics, Web Development, and other business teams.
- Manage relationships with external vendors and platform partners.
- Leverage external partnerships to enhance campaign performance and efficiency.

6. Strategic Planning and Innovation

- Contribute to the development and execution of paid social media strategies.
- Identify and evaluate new advertising opportunities and emerging platforms.
- Stay informed about industry trends and educate internal stakeholders on best practices.

7. Compliance and Best Practices





- Ensure all campaigns comply with platform policies and organizational guidelines.
- Adhere to data privacy regulations and ethical advertising standards.
- Promote governance and quality assurance across all paid social activities.

Desired Profile

Qualifications

- Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
- Equivalent relevant qualifications and certifications will also be considered.

Skills and Competencies

Technical Skills

- Solid understanding of paid social advertising platforms and emerging social technologies.
- Excellent analytical and quantitative skills.
- Advanced proficiency in Microsoft Excel and Microsoft Office applications.
- Experience using at least one third-party bid management or campaign optimization tool.
- Ability to interpret campaign data and translate insights into actionable recommendations.

Professional Skills

- Strong writing, editing, and communication skills.
- Customer-service orientation.
- Excellent organizational and time-management skills.
- Strong attention to detail and accuracy.
- Ability to manage multiple projects simultaneously.
- Self-motivated and capable of working independently.
- Ability to adapt to changing priorities and business requirements.

Behavioral Competencies

- Genuine interest in social media and digital marketing trends.
- Strategic thinker with a results-driven mindset.
- Team player with strong collaboration skills.
- Curiosity and willingness to continuously test, learn, and optimize campaigns.
- Confidence in communicating with stakeholders and supporting account growth initiatives.

Relevant Experience

- Minimum 3 years of experience in paid social media campaign management, media buying, and strategy development.
- Demonstrated experience managing campaigns across multiple social advertising platforms.
- Strong understanding of emerging paid social technologies, audience targeting strategies, and performance marketing best practices.
- A true social media enthusiast with up-to-date knowledge of industry developments, trends, and innovations.

📌 Specialist - Paid Social (Telangana)
🏢 GUS EDUCATION INDIA
📍 Telangana