Key Responsibilities

1. Growth Strategy & Ownership

- Define and execute the overall growth roadmap across acquisition, retention, and reactivation.
- Own key growth metrics including CAC, LTV, retention rates, churn, and ROI.
- Identify growth opportunities through data analysis, customer insights, and market trends.

2. Performance Marketing

- Plan, execute, and optimize paid campaigns across channels (Meta, Google, programmatic, affiliates, etc.).
- Continuously improve campaign performance through A/B testing, audience segmentation, and creative optimization.
- Manage budgets efficiently to maximize ROI and scale high-performing channels.

3. CRM & Lifecycle Marketing

- Own CRM strategy including email, SMS, push notifications, and WhatsApp campaigns.
- Design lifecycle journeys (onboarding, engagement, retention, win-back).
- Segment users based on behavior, demographics, and lifecycle stage to drive personalization.

4. Retention & Reactivation

- Develop and implement strategies to improve repeat usage and reduce churn.
- Design reactivation campaigns targeting dormant users.
- Collaborate with product and operations teams to enhance customer experience.

5. In-App Campaigns & Engagement

- Drive in-app messaging, offers, and personalization strategies.
- Work closely with product/tech teams to implement growth experiments within the app.
- Optimize funnels and user journeys to improve conversion rates.





6. Execution & Experimentation

- Be hands-on in executing campaigns, setting up tools, and analyzing performance.
- Run continuous experiments across channels and funnels to drive growth.
- Build dashboards and reports to track performance and derive actionable insights.

Qualifications & Experience

- 4–7 years of experience in growth, performance marketing, or CRM roles (preferably in D2C, E-comm, QSR, or retail).
- Strong understanding of digital marketing channels and analytics tools.
- Proven experience in managing end-to-end growth funnels (acquisition to retention).
- Analytical mindset with strong proficiency in data analysis and experimentation.
- Ability to balance strategy with execution in a rapid-paced environment.

Key Skills

- Performance Marketing & Paid Media
- CRM & Lifecycle Marketing
- Retention & Churn Reduction
- Data Analysis & Experimentation
- Customer Segmentation & Personalization
- Cross-functional Collaboration
- Ownership & Execution Bias

What We’re Looking For

- A self-starter who can independently drive growth initiatives end-to-end.
- Someone equally comfortable building strategy and getting hands dirty with execution.
- Strong problem-solving mindset with a focus on measurable impact.
- Passion for consumer behaviour, digital trends, and growth hacking.

📌 Growth Manager (Karnataka)
🏢 Coffee Day Global
📍 Karnataka