Job Summary: Responsible for developing and retaining referrals business from market physicians and ensure penetration of companies brand.

Focus

Indicators

Finance/ Business

- To achieve set targets by ensuring referral conversions and leads generated from consultants and empaneled doctors.
- Handling the assigned territory and generating revenue through in-person meetings, and promotional events and regular follow up with doctors.
- Ensuring ROI of events by acquiring current patient registrations at each of the assigned Units.
- To generate patients footfall in hospital
- Provide market feedback through market research and competitor analysis
- Identifying, liaising and establishing alliances with sources like hospitals, doctors, Clinics for bringing in more business.

Operations

- To come up with weekly and monthly target plan and ensure implementation of the same.
- Responsible for organizing and managing different local events, health camps and other branding opportunities.
- Tracking competitor activities on field.
- To have constant interaction with new consultants and doctors and brief about the facilities available and quality of service.
- To share weekly and monthly status reports and other essential documents to the concerned officials
- To search new potential areas for business development

Customers





- To retain the clients (doctors) by constant follow-up and ensuring good service
- Ensuring interim and repeat business by educating on various benefits and cross functional opportunities
- To ensure the right doctors selection and accurate brand matrix
- Building & maintaining relationships with referring doctors and solve any concerns expressed.
- Ensuring strong support for all referrals product to the hospital.
- Acting as the link between the patients, doctor and the organization.

People

- To liaise with cross functional teams and share accurate information of referral doctors and their requirements
- To collaborate with teams from other units and discuss on the current BD opportunities

Educational Qualifications: MBA Marketing / Graduate

Work Experience

- 3 -7 Years of experience. Preferable work experience from hospital
- Good Communication skill
- Ability and interest on learning the job
- Excellent interpersonal skill
- Relationship Management
- Target oriented

Expected Deliverables:

- Generating business from private practicing Doctors
- Carrying out various business promotional activities to meet the individual targets
- Expansion of referral doctor base to the hospital.
- Ensuring after sale support with the referring doctors.

📌 Marketing / Business Development - Outstation - Kolar (Karnataka)
🏢 Rainbow Hospitals
📍 Karnataka