Senior Executive – Referral Sales
Location: Bangalore Department: Referral Sales – Customer Success & Growth
Basic Function
To drive customer acquisition and revenue growth through referral programs. Ensure seamless execution of referral sales processes, build strong relationships with customers, and maximize conversions from referrals. Focus on delivering high customer satisfaction, repeat business, and measurable impact on sales targets.
Key Activities & Responsibilities
• Act as the first point of contact for customers engaging in referral programs.
• Interface between customers and internal sales/marketing teams to ensure smooth referral tracking and conversions.
• Track and communicate referral progress, incentive eligibility, and program updates in line with company policies.
• Handle referral-related queries via calls, emails, and chat, ensuring timely and accurate responses.
• Make outbound calls to encourage referrals, update customers on program benefits, and resolve queries; also manage inbound calls related to referral sales.
• Achieve high customer satisfaction by providing personalized, clear, and effective communication.
• Drive increase in active referrers, higher referral-to-sale conversions, and reduction in repeat queries/complaints.
• Create, follow, and recommend improvements to referral sales processes.
• Identify and escalate priority issues, coordinate with cross-functional teams, and ensure timely resolution.
• Achieve high referral sales targets,



repeat customer engagement, and program completion rates.
• Use effective communication techniques to provide concise and persuasive information to customers.
• Adapt to changing sales environments and handle agile situations efficiently.
• Use data insights and interpersonal skills to resolve conflict situations and maintain customer trust.
Internal & External Interactions
• Internal: Sales team, Marketing team, Customer Success executives
• External: Customers, Referral partners
Profile Required
• Post-Graduation from a recognized University in Management, Commerce, Marketing, or related streams.
• 2–6 years’ experience in sales, customer success, or referral program management.
Skills & Knowledge
• Strong knowledge of sales processes and referral program strategies.
• Interpersonal and organizational skills.
• Familiarity with CRM systems and referral tracking tools.
Competencies
• Excellent verbal, listening, and written communication skills.
• Strong problem analysis and solution-oriented mindset.
• Ability to work under pressure with attention to detail.
• Team player, quick learner, and multitasker.
• Willingness to work on weekends on a rotation basis.
• Ability to build strong customer relationships and trust.
• Proficiency in MS Excel (MIS updates, reports) and PowerPoint presentations.
• Experience in handling inbound and outbound sales calls preferred.

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