Job Description: Internal Branding Leader

Company Overview

ACN Healthcare is a premier leader in the healthcare Business Process Outsourcing (BPO) and Revenue Cycle Management (RCM) spaces. Partnering with healthcare providers across the United States, we leverage advanced data analytics, AI tools, and technical expertise to streamline financial operations and maximize reimbursements. With a massive and rapidly scaling team of dedicated healthcare professionals, our people are our primary competitive advantage. We are seeking a dynamic Internal Branding Leader to nurture our unique core valuesQuality, Integrity, and Continuous Improvement—into a world-class employee experience.

Position Summary

As the Internal Branding Leader, you will shape and drive the story of how ACN Healthcare lives its values internally. You will own the Employee Value Proposition (EVP) from the inside out, designing initiatives that increase cultural alignment, employee engagement, and brand advocacy across our large workforce. Acting as the bridge between Leadership, HR, and Marketing, you will transform everyday corporate communications into a highly engaging, unified identity.

- Job Title: Internal Branding Lead / Director of Corporate Culture & Internal Brand
- Department: Corporate Communications & Marketing / HR (Cross-functional)
- Location: Bengaluru, India (Global Headquarters / Delivery Hub)

Core Responsibilities

1. Strategy & Employee Value Proposition (EVP)

- Define and actively manage ACN Healthcare’s internal brand identity, ensuring consistency across all corporate milestones, internal platforms, and employee touchpoints.




- Align internal initiatives with our external reputation as an creative, tech-forward leader in RCM services.
- Establish metrics and Key Performance Indicators (KPIs) to track internal brand sentiment, employee alignment, and the ROI of cultural engagement programs.

2. High-Impact Communications & Campaigns

- Revolutionize internal storytelling by producing creative, multi-channel campaigns (newsletters, town halls, video content, and company intranets) that celebrate employee achievements and client wins.
- Craft high-level executive and leadership communications that translate corporate strategy and technical changes (like automation and AI integrations) into inspiring, relatable goals for the workforce.
- Act as a gatekeeper of corporate tone, ensuring all messages remain warm, transparent, and reflective of a supportive partner network.

3. Cultural Integration & Brand Advocacy

- Partner with HR and Training teams to infuse ACN Healthcare’s brand narrative into the entire employee lifecycle—from the day a new hire is onboarded through continuous professional development.
- Turn employees into organic brand ambassadors by launching employee-advocacy programs, showcasing internal talent on networks like LinkedIn, and creating "pride of belonging."
- Manage internal events,



recognition rewards programs, and localized CSR/social welfare initiatives to build a strong community footprint within our delivery hubs.

Technical & Experience Requirements

- Experience: 7–12 years of proven success in internal branding, corporate culture strategy, employee engagement, or corporate communications—preferably within a high-volume BPO, KPO, tech, or healthcare services company.
- Education: Bachelor's or Master’s degree in Marketing, Public Relations, Mass Communications, Human Resources, or a related domain.
- Strategic Copywriting: Exceptional written communication skills with a portfolio demonstrating an ability to transform corporate policy into highly engaging human stories.
- Multimedia Capability: Comfort collaborating with graphic designers, video editors, and technical UI teams to produce modern digital content.
- Data-Driven: Familiarity with using engagement surveys, sentiment analytics, or internal web traffic data to adapt messaging dynamically.

Key Soft Skills

- Cross-functional Empathy: Ability to easily collaborate with executive directors, high-performing technical developers, and front-line billing/coding professionals alike.
- Resilience & Wit: A vibrant personality capable of making large-scale corporate news entertaining, approachable, and relevant.

What We Offer

- A chance to build the employee experience foundation at an industry-leading, scaling multinational healthcare enterprise.
- A collaborative, dynamic corporate environment that relies directly on your creativity to move the needle on company culture.

📌 Branding Lead (Karnataka)
🏢 ACN Healthcare
📍 Karnataka