About AYRZ Tech & Marketing Solutions

AYRZ is a consulting and marketing agency supporting growing businesses across construction, home services, logistics, and consumer products.We manage marketing strategy, lead generation, SEO, paid advertising, websites, CRM systems, automation, reporting, branding, and campaign execution across multiple brands and client accounts.We are hiring a senior marketing leader who can build strategy, lead a team, inspect execution, and connect marketing activity directly to qualified leads, booked appointments, pipeline, revenue, and measurable business growth.

The Director of Growth Marketing will lead marketing strategy and execution across multiple brands, client accounts, locations, and business units.

The right candidate will have experience working in an agency, consulting firm, multi-brand company, franchise organization, or another fast-paced environment where several campaigns and stakeholders must be managed simultaneously.

You must be able to:Build the marketing plan Establish measurable KPIs

Assign and prioritize workLead internal team members and outside vendors

Review campaign performanceIdentify weak execution or broken tracking

Improve underperforming campaignsHold the team accountable for deadlines and results

Clearly report what is working, what is failing, and what must changeMarketing at AYRZ is measured by business outcomes, not activity volume. More posts, emails, or website traffic mean very little unless they produce qualified opportunities and revenue.

Required Experience

Candidates must have:10+ years of professional marketing experience5+ years in a senior marketing leadership role

Agency, consulting, multi-client, multi-brand, franchise, or multi-location experience

Proven experience generating qualified leads and revenue opportunities

Experience managing multiple campaigns, brands, or accounts simultaneously

Experience leading marketing employees, specialists, freelancers, agencies, or vendors

Strong knowledge of SEO, Google Ads, Meta Ads, email marketing, content strategy, website optimization, CRM tracking, analytics, and conversion optimization

Experience connecting marketing results to calls, appointments, pipeline, sales, and revenue

Strong experience using AI, automation, and marketing technology to improve output and decision-makingStrong communication, organization, delegation, and performance-management skills





Candidates whose experience is primarily limited to social media posting, graphic design, content calendars, or brand awareness will not be a fit for this role.

Key Responsibilities

Strategy and PlanningLead marketing strategy across multiple brands, accounts, and business units

Create quarterly and monthly marketing plans with goals, budgets, owners, deadlines, and KPIsTranslate company growth goals into measurable marketing priorities

Develop channel strategies for SEO, paid advertising, email, content, local marketing, websites, CRM workflows, and customer retentionPrioritize campaigns based on revenue potential and operational capacity

Lead Generation and PerformanceDrive qualified leads through Google Ads, Meta Ads, SEO, local SEO, email marketing, landing pages, websites, content, and CRM automationImprove cost per lead, cost per booked appointment, customer acquisition cost, conversion rates, and marketing ROI

Review lead quality, call recordings, booked appointments, CRM activity, sales follow-up, and pipeline movementIdentify wasted ad spend, poor targeting, weak messaging, low-converting pages, broken tracking, and ineffective follow-up

Develop testing plans for ads, offers, landing pages, email campaigns, and customer journeys

Team Leadership and AccountabilityLead SEO, paid media, content, social media, design, development, automation, and CRM team members

Assign clear priorities, owners, deadlines, and expected outcomesConduct weekly performance reviews using scorecards and campaign data

Coach team members and address weak execution quickly

Coordinate employees, freelancers, vendors, and outside agencies

Build a culture of ownership, urgency, accuracy, and continuous improvementReporting and Business Alignment

Build dashboards showing qualified leads, appointments, conversion rates, pipeline, acquisition costs, and ROI

Provide leadership with clear accuracy and monthly reporting

Explain performance in direct business terms rather than marketing jargonWork closely with sales,



operations, leadership, and client teams

Ensure CRM tracking and attribution are accurateIdentify when marketing performance is being limited by slow sales follow-up, scheduling problems, operational capacity, or poor customer communicationSystems and Process Improvement

Create and improve marketing SOPs, campaign calendars, approval workflows, reporting systems, and team scorecards

Build repeatable systems that can be used across brands and locationsImprove campaign quality control and deadline management

Use automation to reduce repetitive work and improve reporting accuracy

Establish clear accountability for every campaign, task, and deliverableAI and Automation Expectations

Strong AI fluency is required

.We are looking for someone who uses AI to improve strategy, research, analysis, production, and team efficiency, not someone who only generates generic captions.

You should be comfortable using AI for:

Market and competitor researchCampaign planning

SEO research and content briefsAd copy and offer testingLanding-page analysisLead-quality analysis

Customer journey mappingReporting summaries

SOP developmentWorkflow design

Marketing automationTeam productivity

Campaign performance analysisAI should increase the speed and quality of your work. It does not replace judgment, leadership, or accountability.Preferred Industry

Experience

Experience in one or more of the following is strongly preferred:

Construction

Roofing

Insulation

Remodeling

HVAC

Restoration

Home services

Franchise businesses

Multi-location service companies

Logistics

Consumer products

Local service businesses

Preferred Tools

Experience with several of the following is preferred:

HubSpot

Google Analytics

Google Search Console

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Looker Studio

Call tracking platforms ClickUp WordPress Webflow

Canva

Figma

ChatGPT

Claude

Gemini

Perplexity

Zapiern8n

Candidates are not required to know every platform. However, they must be able to learn new systems quickly and understand how marketing tools connect to lead generation, CRM management, reporting, and revenue.

Pay: From ₹3,00,000 per year

Work Location: Remote

Pay: ₹300,000.00 - ₹400,000.00 per year

Perks:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 AYRZ Tech & Marketing solutions
📍 India