Job Description – Packaging Designer

Company: The 1970 Shop
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Work From Office
Experience: 2-3 Years
Work Schedule: 6 days a week

Brand’s Website:- https://www.the1970shop.com

About the Company

1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview :-

We are looking for a creative and detail-oriented Packaging Designer with 2–3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands-on experience in AI-driven design tools and packaging production.

Key Responsibilities

- Design innovative and visually appealing product packaging aligned with brand identity.

- Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.

- Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.

- Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.





- Maintain SKU systems and ensure consistency across packaging designs and product lines.

- Collaborate closely with the Brand Team to develop cohesive visual communication.

- Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.

- Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.

- Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.

Desired Skills & Qualifications

- Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.

- UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.

- Good understanding of illustration, typography, layout, color theory, and visual consistency.

- Experience in handling SKU systems and product variations.

- Hands-on experience with AI-powered creative tools and image generation platforms.

- Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.

Tools & Software

- Adobe Creative Suite (Photoshop, Illustrator, InDesign)

- Canva

- ChatGPT

- Midjourney

- Gemini

- Other AI-based design/image generation tools

Why Join Us?

- Be part of building a 1000 Cr consumer brand from the ground up

- Opportunity to work closely with founders and leadership

- Long-term wealth creation through ESOP participation

- High ownership, high impact role in a quick-scaling organization

📌 Packaging Designer (Delhi)
🏢 The 1970 Shop
📍 Delhi