Social Media Executive - Communications

1. Context

Social Media Executive – Communications

2. Organogram

Manager, Communications

Social Media Executive – Communications

3. Key Objectives of the Job

Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform.

4. Major Deliverables

The major responsibilities are:

- Create and manage the organisation’s social media plan and calendar across all social media channels for campaigns and daily posting to sustain an engaging audience experience.
- Innovate, create, visualise, and design posts as per the plan in collaboration with the design team and leadership team with the objective of increasing brand reach and engagement with relevant stakeholders.
- Execute the social media plan and support boosting, monitoring and response management across all social media channels.
- Research and analyse social media trends to improve social media presence and campaign efficacy.
- Create monthly performance reports to measure and analyse results and assess them against goals, including ROI and KPIs, for learning and application towards better month-on-month engagement.
- Stay up to date with current technologies and trends in social media, design tools and digital marketing. Make recommendations on the best practices to be followed as a process.
- Reach out to influencers and celebrities to collaborate with us.
- Monitor and develop reports on competitor activity within the social media space.
- Shoot photos and videos for social media posts and for capturing field work within Mumbai.
- Assist the Manager with any other marketing requirements, as assigned.




- Help in managing the website with Digital Marketing, including SEO and SEM, and understanding the analytics.

5. Job Challenge

The social sector is still evolving digitally, and Arpan is now looking to build its presence in the online space to be a leader in its domain.

This role gives a unique chance to build a digital presence for a social cause.

Given that the organisation functions in a sensitive issue, multiple rounds of iterations and changes must be accommodated within tight timelines.

6. Specialised Job Competencies

- Web proficiency
- Copywriting and content creation
- Social media response management
- Shooting photos and videos
- Structured thought process
- Excellent written and verbal communication skills
- Basic designing skills
- Excellent analytical skills
- Ability to work in a fast-paced environment and have a proactive and growth mindset
- Knowledge of AI tools for required output

7. Educational Qualification

MMS/BMM in Marketing & Communications or Graduate with relevant experience.

8. Desired Experience

3–5 years of relevant experience. Familiar with all social media platforms, including YouTube, LinkedIn, Instagram, Twitter and Facebook, and experienced in content creation and social media campaigns for non-profit organisations. Basic knowledge of performance marketing, including digital marketing, is an added advantage.

9. Location

Mumbai

10. Salary Range

Rs. 30,000 to Rs. 50,000 per month, based on experience

+ Rs. 5,000 Travel Reimbursement

+ Rs. 2,000 Therapeutic Allowance

+ Rs. 5,000 Annual Training Allowance

11. Apply Here

https://forms.gle/SZbkHCiDrE57r24r8

📌 Social Media Executive - Communications (India)
🏢 Arpan
📍 India