Job Description – Product Manager

Position: Product Manager – Pharma / Healthcare
Location: Hyderabad
Employment Type: Full-Time
Experience: 3+ Years
Industry: Pharmaceutical / Healthcare

Job Summary

We are looking for a dynamic and result-oriented Product Manager to drive the growth and market performance of assigned healthcare/pharmaceutical products.

The role will be responsible for developing and executing product strategies, strengthening market presence, driving doctor engagement, conducting market and competitor analysis, supporting sales teams, and identifying new business growth opportunities.

The ideal candidate should have strong experience in product management, brand management, pharmaceutical marketing, GTM strategy, doctor engagement, CME coordination, and sales team support.

Key Responsibilities1. Product & Brand Strategy

- Develop and execute effective product and brand strategies aligned with business objectives.
- Create and implement Go-To-Market (GTM) strategies for new and existing products.
- Define product positioning, messaging, and promotional strategies.
- Monitor product performance and identify opportunities to improve market share and business growth.
- Develop annual and quarterly product marketing plans.

2. Market Research & Competitor Analysis

- Conduct regular market visits to understand customer needs and market dynamics.
- Gather and analyze competitor intelligence, including products, pricing, promotional strategies, and market activities.
- Analyze market demographics and identify region-specific growth opportunities.
- Monitor market trends and changing customer requirements.
- Provide actionable market insights and recommendations to management.

3. Doctor & KOL Engagement

- Develop and maintain strong professional relationships with doctors, Key Opinion Leaders (KOLs), and healthcare professionals.
- Drive effective doctor engagement initiatives to improve product awareness and adoption.
- Identify key prescribers and develop strategies for increasing product penetration.
- Coordinate scientific and qualified engagement programs with healthcare professionals.





4. CME & Scientific Program Management

- Plan, coordinate, and execute CMEs, conferences, scientific meetings, doctor meetings, and other skilled engagement programs.
- Coordinate with doctors, KOLs, medical professionals, vendors, and internal teams for successful program execution.
- Ensure timely follow-up after CMEs and scientific events.
- Track and measure the effectiveness of engagement programs.
- Use insights from these programs to strengthen product and brand strategies.

5. Sales Team Support

- Work closely with Sales and Field Force teams to improve product penetration and business generation.
- Develop product training programs and provide product knowledge to sales teams.
- Support sales teams with promotional strategies, product messaging, and marketing inputs.
- Develop promotional materials such as Visual Aids, LBLs, product presentations, and other sales-support materials.
- Participate in sales cycle meetings and provide strategic product inputs.
- Monitor field-force feedback and incorporate relevant insights into product strategies.

6. Business Growth & Product Performance

- Identify new opportunities to increase product sales and market share.
- Develop actionable business plans to achieve product growth targets.
- Monitor product sales performance and identify gaps against business objectives.
- Collaborate with Sales and Marketing teams to develop corrective action plans.
- Track campaign outcomes and recommend improvements.
- Contribute to revenue growth and overall product profitability.

7. Cross-Functional Coordination

- Coordinate with Sales, Medical, R&D;, Manufacturing, Procurement, Design, Finance, and external vendors.




- Ensure smooth execution of product launches and marketing initiatives.
- Manage marketing budgets and ensure effective utilization of resources.
- Coordinate with internal teams to ensure timely availability of product-related promotional and marketing materials.

8. Reporting & Performance Analysis

- Prepare regular product performance reports and marketing MIS.
- Monitor key product KPIs, sales performance, market share, and campaign effectiveness.
- Analyze product performance and provide periodic insights to senior management.
- Track competitor activities and market developments.
- Recommend strategic actions to improve product performance.

Qualifications

- Bachelor's degree in B.Pharm, Life Sciences, Healthcare Management, or a related field.
- MBA/PGDM in Pharmaceutical Marketing, Marketing, Healthcare Management, or Business Management preferred.

Experience

- Minimum 3+ years of experience in:
- Product Management
- Brand Management
- Pharmaceutical Marketing
- Healthcare Marketing
- Medical Marketing
- Experience in product launches, GTM strategy, doctor engagement, CME coordination, and sales team management/support preferred.

Key Skills

- Product Management
- Brand Management
- Product Launch & GTM Strategy
- Pharmaceutical Marketing
- Market Research
- Competitor Analysis
- Doctor & KOL Engagement
- CME & Conference Management
- Sales Force Management/Coordination
- Product Training
- Promotional Strategy
- Business Growth & Market Expansion
- Budget Planning
- Cross-Functional Coordination
- MIS & Reporting
- Strong Communication & Presentation Skills

Key Performance Indicators (KPIs)

- Product sales and revenue growth
- Market share and product penetration
- Achievement of product business targets
- Effectiveness of product launches
- Doctor and KOL engagement
- CME and scientific program effectiveness
- Sales force productivity and product adoption
- Marketing campaign performance
- Competitor intelligence and market insights
- ROI of marketing initiatives

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Product Manager – Marketing & Sales (India)
🏢 montez
📍 India