- Chennai

JOB SUMMARY

The person will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta Ads, Google Ads, Email Marketing, and Affiliate Marketing channels. He/She will work closely with internal stakeholders and external partners to drive qualified traffic, generate leads, and improve ROI across all digital channels. This is a hands-on role that requires a strong analytical mindset, proficiency in MS Excel, and a passion for data driven marketing.

KEY DELIVERABLES

- Develop, implement, and manage paid search, display, and video campaigns

- Manage campaigns across Meta Ads, Google Ads, Bing Ads, LinkedIn, and E-Mail Marketing

- Conduct keyword research & analysis to identify new opportunities for targeting & optimizing campaigns

- Create and manage ad copy and creative assets that are optimized for conversions

- Continuously monitor and optimize campaigns to ensure maximum ROI and efficiency





- Work closely with the content team to develop landing pages that are optimized for campaigns

- Track and report on key performance metrics including traffic, conversions, and revenue

- Stay updated with the latest digital marketing trends, tools, and best practices

DESIRED CANDIDATE

- Prior experience in search engine marketing and paid advertising

- Expertise in Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, etc

- Experience with A/B testing and conversion rate optimization

- Must be proficient in using MS Excel

- Solid analytical skills

- Excellent communication and collaboration skills

- Ability to excute multiple campaigns during the seasons

KEY POINTS

Job Type: Permanent | In-Office (No Hybrid/Remote)

Location: Raheja Towers, Anna Salai (Mount Road), Chennai

Industry: Consumer Durable

Workdays: Monday to Friday

📌 Digital Marketing Executive (India)
🏢 Vaya
📍 India