Job Description – Business Development Executive

Position: Business Development Executive (BDE)

Industry: EdTech / Education Services

Location: Trivandrum

Employment Type: Full-Time

About Us

We are a fast-growing EdTech company focused on empowering students through industry-oriented

training, career development programs, campus engagement initiatives, and institutional

collaborations. We work closely with colleges, universities, and students to bridge the gap between education and employability.

We are looking for an energetic and result-oriented Business Development Associate to lead campus

engagement, student outreach, institutional collaborations, and lead generation activities.

Key Responsibilities

Lead Generation & Student Outreach

- Generate quality student leads through online and offline activities.
- Conduct awareness campaigns and promotional activities in colleges and institutions.
- Build and maintain a strong pipeline of prospective students and institutional contacts.
- Follow up with leads and convert them into enrollments or program participation.

Campus Visits & Institutional Relations

- Visit colleges, universities, and educational institutions for partnership opportunities.
- Coordinate with placement cells, HODs, principals, and training departments.
- Organize and manage campus engagement activities and seminars.

Orientation Programs & Workshops

- Plan and conduct orientation programs, career guidance sessions, and awareness workshops.
- Present company offerings effectively to students and faculty members.
- Ensure high participation and engagement during sessions.

Collaboration & Partnership Development

- Identify potential institutional collaboration opportunities.
- Develop strategic partnerships with colleges, training centers, and academic organizations.
- Support MoUs, tie-ups, and long-term academic relationships.

Reporting & Coordination

- Maintain daily activity reports and CRM updates.
- Coordinate with marketing and operations teams for smooth execution of events and campaigns.




- Track performance metrics and achieve monthly targets.

Required Skills

- Strong communication and presentation skills
- Excellent interpersonal and networking abilities
- Sales and negotiation skills
- Ability to conduct seminars and public speaking sessions
- Relationship management skills
- Self-motivated and target-driven mindset
- Familiarity with CRM tools and MS Office

Qualification

- Bachelor’s Degree in Business, Marketing, Education, or related field
- Freshers with excellent communication skills can apply
- Prior experience in EdTech, sales, campus relations, or business development is preferred

Key Performance Indicators (KPI)

KPI Target Measurement

Lead Generation Number of qualified student leads generated monthly

Campus Visits Number of colleges/institutions visited per month

Orientation Programs Number of orientation sessions conducted

Conversion Rate Percentage of leads converted into enrollments

KPI Target Measurement

Institutional Collaborations Number of partnerships/MoUs signed

Revenue Contribution Monthly revenue generated from assigned territory

Follow-up Efficiency Lead response and follow-up turnaround time

Event Participation Student participation count in workshops/programs

Key Result Areas (KRA / KRI)

Key Result Area (KRA) Expected Outcome

Student Acquisition Increase student enrollments and participation

Institutional Engagement Build solid relationships with colleges and universities

Brand Awareness Improve company visibility across campuses

Partnership Development Secure academic collaborations and tie-ups

Program Execution Successful execution of orientations and workshops

Lead Management Maintain accurate and active lead database

Territory Growth Expand reach within assigned regions

Customer Satisfaction Positive feedback from students and institutions

Preferred Candidate Profile

- Passionate about education and student engagement
- Comfortable with traveling for campus visits
- Confident speaker with strong convincing ability
- Goal-oriented and enthusiastic personality

Pay: ₹18,000.00 - ₹40,970.57 per month

Work Location: In person

📌 Business Development Executive (BDE) (India)
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📍 India