About the Role

We are looking for a data-driven and results-oriented Performance Marketing & SEO Specialist to drive online growth for our brands. The ideal candidate should have hands-on experience in running high-performing paid advertising campaigns, improving website rankings on search engines, and generating quality leads through digital marketing strategies.

Key Responsibilities:

· Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).

· Manage Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid advertising platforms.

· Monitor campaign performance and improve ROAS, CTR, CPC, CPA, and conversion rates.

· Create audience targeting, remarketing campaigns, and conversion funnels.

· Conduct A/B testing for ads, creatives, and landing pages.

· Prepare weekly and monthly performance reports.

· Improve website rankings using On-Page, Off-Page, and Technical SEO.

· Perform keyword research and competitor analysis.

· Build quality backlinks and improve domain authority.

· Manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.

· Track conversions and recommend website improvements.

· Coordinate with developers for technical SEO implementation.

· Generate qualified leads through digital marketing campaigns.

· Optimize landing pages and marketing funnels.





Required Skills

· 2+ years of experience in Performance Marketing and SEO.

· Expertise in Google Ads and Meta Ads.

· Knowledge of LinkedIn Ads and YouTube Ads.

· Hands-on experience with GA4, GTM, Google Search Console, SEMrush/Ahrefs/Moz, Google Keyword Planner, and Merchant Center.

· Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.

· Experience with WordPress, Shopify, or custom CMS.

· Knowledge of conversion tracking and attribution models.

· Strong analytical and reporting skills.

Preferred Qualifications

· Google Ads Certification.

· Meta Blueprint Certification.

· Experience with D2C, eCommerce, or Amazon brands.

· Knowledge of Conversion Rate Optimization (CRO).

Key Performance Indicators (KPIs)

· Increase Organic Website Traffic

· Improve Google Keyword Rankings

· Generate Qualified Leads

· Achieve Target ROAS

· Reduce Cost Per Lead (CPL)

· Increase Website Conversion Rate

· Improve Domain Authority

· Improve CTR

· Reduce CPA

What We Offer

· Chance to work with fast-growing brands.

· Performance-based incentives.

· Collaborative work setting.

· Career growth opportunities.

· Hands-on experience with large-scale campaigns.

Work Location: In person

📌 Performance Marketing & SEO Specialist (India)
🏢 Prem Green Private
📍 India