Volume Zero Fashion is a leading men's fashion brand committed to delivering premium-quality apparel with cutting-edge designs and exceptional customer experiences. As we continue to expand our retail and online presence, we are looking for a creative, analytical, and results-driven Digital Marketing Manager to lead our digital marketing initiatives and accelerate brand growth.

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns that increase brand awareness, customer engagement, lead generation, and online sales. The ideal candidate should have strong expertise in performance marketing, social media, e-commerce marketing, and data-driven campaign optimization.

Key ResponsibilitiesDigital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage seasonal, festive, and product launch campaigns.
- Build brand awareness across digital platforms while maintaining consistent brand identity.

Performance Marketing

- Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other digital platforms.
- Monitor campaign performance and optimize for leads, conversions, ROAS, and ROI.
- Manage advertising budgets effectively to maximize campaign performance.

Social Media Marketing

- Plan and execute engaging social media campaigns.
- Coordinate with content creators, designers, photographers, and videographers.
- Manage influencer marketing campaigns and brand collaborations.
- Increase organic engagement and community growth across social media platforms.

E-Commerce Marketing

- Drive online sales through strategic digital campaigns.
- Improve website traffic, customer acquisition, and conversion rates.
- Coordinate with e-commerce teams to optimize product visibility and promotional campaigns.
- Manage marketplace advertising (Amazon, Flipkart, Myntra, Ajio, etc.)



whenever applicable.

Analytics & Reporting

- Track campaign performance using Google Analytics, Meta Business Suite, Google Ads, and other reporting tools.
- Generate regular performance reports with actionable insights.
- Identify new growth opportunities through data analysis and market trends.

Collaboration

- Work closely with the Creative, Sales, Retail, and E-commerce teams.
- Coordinate marketing activities to support retail promotions and business objectives.
- Ensure timely execution of campaigns across all digital channels.

QualificationsExperience

- 3 to 6 years of experience in Digital Marketing, Performance Marketing, or Brand Marketing.
- Experience in Fashion, Apparel, Lifestyle, Retail, or E-commerce industries is highly preferred.

Education

- Bachelor's degree in Marketing, Business Administration, Advertising, Digital Marketing, or a related field.

Required Skills

- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4)
- SEO & SEM
- Social Media Marketing
- Performance Marketing
- Email Marketing
- Content Marketing
- Marketplace Advertising
- Campaign Planning & Budget Management
- Strong analytical and communication skills

Preferred Skills

- Experience with Shopify, WooCommerce, or other e-commerce platforms.
- Knowledge of Canva, Adobe Creative Suite, or basic creative tools is an added advantage.
- Experience with marketing automation and CRM tools is preferred.

Preferred Candidate Profile

- Creative thinker with a strong analytical mindset.
- Passion for fashion, branding, and digital trends.
- Excellent leadership, communication, and project management skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.

Job Details

- Job Title: Digital Marketing Manager
- Employment Type: Full-time
- Work Location: In Person
- Preferred Locations: Erode, Sankagiri, Komarapalayam, Bhavani
- Industry: Fashion & Apparel
- Brand: Volume Zero Fashion

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Volume Zero
📍 India