Key Responsibilities for Growth Marketing and Digital Marketing Role:
Strategic Campaigns
- Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
- Develop compelling newsletters and ensure marketing distribution to relevant personas.
- Run social media campaigns to reach out wider audience.
Content Marketing
- Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
- Refresh website content to attract clients.
Event Marketing
- Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
- Plan logistics and attend the event to capture leads in the event.
Partnerships/Memberships
- Identify relevant corporate communities like Salesforce, Nasscom, APMP Association and other relevant associations to sign up for brand activation.
Digital Marketing
- Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients
Growth Strategy and Analysis
- To involve in business analysis and growth strategy
- Account Based Marketing Approach
- Solve customer’s business problems through consulting mindset and analytics approach
- Creating marketing presentations for clients and internal organization
MUST Have Requirements
- Candidates from Gurgaon and Delhi are preferred
- Must have experience working with IT Services or Consulting
- Must have experience to generate b2b leads
- Must have good understanding of SEO, PPC, Linkedin
- Valuable hands on webinars, events and thought leadership
- Must have exposure to CRM and marketing automation tools (Salesforce, Zoho , Hubspot)
- Must have knowledge of account based marketing concepts
- Outstanding written and oral communication skills
- The ability to build good working relationships at all levels
- Patient attitude and willingness to learn marketing and sales function
Optional (added advantage)
- Basic understanding of sales and marketing
- Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word
- Knowledge of IT domain
- Knowledge of Pre-sales