JD FOR ASSISTANT MARKETING MANAGER

Key Responsibilities

Brand Management

- Assist in developing and implementing annual marketing and brand plans.
- Support brand positioning and ensure consistent communication across all channels.
- Monitor brand performance, market share, and sales trends.
- Coordinate packaging updates, promotional activities, and product enhancements.

Marketing Campaigns

- Plan, execute, and monitor ATL, BTL, and digital marketing campaigns.
- Work closely with creative agencies, media partners, and vendors.
- Track campaign effectiveness and prepare performance reports.
- Manage promotional calendars and consumer engagement initiatives.

Market Research & Consumer Insights

- Conduct market research to identify consumer trends, competitor activities, and growth opportunities.
- Analyze consumer behavior and provide actionable recommendations.
- Support pricing, product development, and portfolio optimization decisions.

Product Launch & Innovation

- Assist in new product development and launch activities.
- Coordinate with R&D;, Sales, Supply Chain, and Production teams to ensure successful product rollouts.
- Develop launch plans, marketing materials, and sales support tools.

Sales & Trade Marketing Support

- Collaborate with the Sales team to develop trade promotions and activation programs.
- Support distributor and retailer marketing initiatives.
- Monitor trade promotion effectiveness and ROI.

Budget Management

- Assist in managing marketing budgets and tracking expenditures.
- Ensure marketing activities are delivered within approved budgets.
- Support vendor negotiations and procurement processes.





Reporting & Analytics

- Prepare monthly marketing performance reports.
- Analyze sales data, campaign metrics, and market intelligence.
- Present insights and recommendations to management.

Qualifications

Education

- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- MBA in Marketing is preferred.

Experience

- 4–6 years of marketing experience, preferably within the FMCG industry.
- Experience in brand management, product marketing, or trade marketing is highly desirable.

Required Skills & Competencies

- Strong understanding of FMCG market dynamics and consumer behavior.
- Brand management and product marketing expertise.
- Digital marketing and social media knowledge.
- Data analysis and reporting skills.
- Excellent communication and presentation abilities.
- Solid project management and organizational skills.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
- Creative thinking with strong problem-solving capabilities.
- Team player with excellent stakeholder management skills.

Key Performance Indicators (KPIs)

- Brand growth and market share improvement.
- Marketing campaign effectiveness and ROI.
- Sales growth of assigned product categories.
- Successful execution of product launches.
- Consumer engagement and brand awareness metrics.
- Budget adherence and cost optimization.
- Trade promotion performance.

For more details pls contact - 77228 76881 , 90390 41554 (HR)

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Assistant Marketing Manager (Pitam Pura)
🏢 Doors & Decors
📍 Pitam Pura