- Develop and execute annual brand marketing plans.
- Ensure consistent brand identity across all marketing materials.
- Increase brand awareness through ATL, BTL, and digital marketing activities.
- Monitor competitor activities and market trends.
Sales Support
- Work closely with the sales team to achieve business targets.
- Develop promotional campaigns to increase dealer and distributor sales.
- Support key customer presentations and product demonstrations.
- Plan and execute dealer engagement programs.
Channel Development
- Build strong relationships with dealers, distributors, and channel partners.
- Plan showroom branding and merchandising activities.
- Organize dealer meets and promotional events.
- Track dealer performance and marketing ROI.
Product Management
- Coordinate new product launches.
- Conduct product training for sales teams and channel partners.
- Gather customer feedback and market insights.
- Recommend product improvements based on market demand.
Digital Marketing
- Coordinate website updates.
- Manage social media campaigns.
- Work with agencies for digital advertising.
- Track campaign performance using analytics.
Architect & Designer Engagement
- Develop relationships with architects, interior designers, and consultants.
- Organize CP meets and specification programs.
- Conduct product presentations and experience center visits.