• • Managing
the marketplace portals like Flipkart, Myntra, Nykaa, Bigbasket, Snapdeal, 1MG,
Mensxp, Paytm, FNP, Smytten, Trell, Tata Cliq and so on.
• •
Responsible for long-term development strategies for the category and managing
the complete P & L, Sales, Operations, Inventory, pricing and margins.
• • Manage
appropriate product promotions on all the platforms in collaboration with the
Marketing team and marketplace and competition mapping.
• • Develop
Concept / Brand attributes and positioning strategy and Analyze data or
insights to determine industry and consumer trends in line with platform
guidelines
• • Prepare
the Annual online Marketing Budget and Event Calendar with aligned with the
channels and allocate budget maintaining the CTS
• • Designing
and planning exclusive product ranges for e-commerce partners and working
closely with creatives, product placement and production team.
• • Ensure
that all communication material required for the promotions is developed,
designed within the time frame specified.
• •
Forecasting for the operations team with alignment with the platform
requirements
• • Ensure the
listing of all live stock on the e-commerce portal.
• • Looking
for the visibility of the brand on all platforms like PLA, Banners Campaigns
and Video Ads.
• •
Maintaining website hygiene, Search results and Conversion in order to get more
sale
• • Planning
and designing product and deal-based strategy time to time basis the upcoming
sale period.