Job Summary

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in managing Meta and Google Ads, analyzing campaign performance, and generating quality leads while maximizing return on ad spend (ROAS).

Key Responsibilities

- Plan, create, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Monitor campaign performance and optimize budgets to improve ROI and lead quality.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track campaign metrics including CPC, CPL, CTR, CPA, ROAS, and conversion rates.
- Generate weekly and monthly campaign performance reports with actionable insights.
- Collaborate with the creative team for ad copies, creatives, and landing pages.
- Perform A/B testing on creatives, audiences, and campaign strategies.
- Ensure timely execution of campaigns and achievement of client KPIs.




- Stay updated with the latest trends, platform updates, and digital marketing best practices.

Required Skills

- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of audience targeting, remarketing, and conversion tracking.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
- Excellent analytical and reporting skills.
- Familiarity with Excel/Google Sheets for data analysis.
- Solid communication and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.

Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in Paid Media/Digital Marketing.
- Google Ads and Meta Blueprint certifications will be an added advantage.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Paid Media Executive (Bengaluru)
🏢 RDS Digital
📍 Bengaluru