Job Description – Senior Performance Marketer

Position

Senior Performance Marketer

Location

Calicut (Kozhikode), Kerala

Department

Marketing

Job Summary

We are seeking a highly analytical and results-driven Senior Performance Marketing Manager to lead our paid digital marketing initiatives. The ideal candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns that drive customer acquisition, lead generation, and revenue growth across multiple digital channels.

Key Responsibilities

Develop and execute performance marketing strategies aligned with business and revenue goals.

Manage end-to-end paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.

Optimize campaigns to improve ROI, ROAS, CPA, CPL, and conversion rates.

Plan and manage digital marketing budgets efficiently to maximize performance.

Conduct keyword research, audience segmentation, A/B testing, and conversion rate optimization (CRO).

Monitor campaign performance using Google Analytics, GA4, Google Tag Manager, Meta Business Suite, and reporting dashboards.

Collaborate with creative, content, product, and sales teams to develop high-converting landing pages and campaign assets.

Analyze customer journeys and identify opportunities to improve acquisition and retention.

Stay updated with platform changes, industry trends, and emerging performance marketing tools.

Mentor and guide junior performance marketers and digital marketing specialists.

Prepare weekly and monthly performance reports with actionable insights and recommendations.

Qualifications

Bachelor's degree in Marketing,



Business Administration, Digital Marketing, or a related field.

MBA or skilled certifications in Google Ads, Google Analytics, Meta Blueprint, or similar are preferred.

4–5 years of experience in performance marketing, with at least 1–2 years in a leadership role.

Required Skills

Google Ads (Search, Display, Performance Max, YouTube)

Meta Ads Manager (Facebook & Instagram)

LinkedIn Ads and other paid media platforms

Google Analytics 4 (GA4) and Google Tag Manager

Conversion tracking and attribution

A/B testing and Conversion Rate Optimization (CRO)

SEO fundamentals and landing page optimization

Budget management and campaign forecasting

Data analysis using Excel, Looker Studio, or similar BI tools

Strong analytical, communication, and leadership skills

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Customer Acquisition Cost (CAC)

Conversion Rate

Revenue generated from paid campaigns

Click-Through Rate (CTR)

Customer Lifetime Value (LTV)

Marketing ROI

Budget utilization and campaign efficiency

Preferred Attributes

Data-driven decision-maker with strong analytical skills

Ability to manage high-budget campaigns across multiple channels

Strong leadership and stakeholder management capabilities

Excellent problem-solving and strategic thinking skills

Adaptability in a fast-paced, performance-focused environment

Employment Type

Full-Time

Experience

4–5 Years

Compensation

Competitive salary, performance-based incentives, comprehensive benefits, and opportunities for professional growth.

Work Location: In person

📌 SENIOR PERFOMANCE MAREKETER (Kozhikode)
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📍 Kozhikode