********PLS READ THE Job Description CAREFULLY BEFORE APPLYING**********

The Performance Marketing Specialist will be responsible for planning, executing, monitoring, and optimising paid advertising campaigns across Meta (Facebook & Instagram) and Google platforms. The ideal candidate should have strong analytical skills, a deep understanding of paid media strategies, and a proven track record of generating leads, conversions, and ROI through performance marketing campaigns.
Key Responsibilities

- Develop, execute, and manage paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max, and Remarketing)
- Conduct audience research, competitor analysis, and campaign planning.
- Create and optimise campaign structures to maximize ROI and reduce cost per acquisition.
- Monitor daily campaign performance and implement optimization strategies.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
- Manage advertising budgets effectively and ensure optimal allocation of spend.
- Track and analyse campaign performance using Google Analytics, Meta Business Manager, and reporting tools.
- Generate regular performance reports and provide actionable insights.
- Implement conversion tracking, pixels, tags, and event tracking.
- Collaborate with content, design, and development teams to improve campaign effectiveness.
- Stay updated on industry trends, platform updates, and emerging advertising technologies.

Required Qualifications

- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- 2+ years of hands-on experience managing Meta Ads and Google Ads campaigns.




- Robust understanding of digital marketing metrics including CTR, CPC, CPA, ROAS, ROI, and Conversion Rate.
- Experience with:
- Meta Business Suite / Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Looker Studio (preferred)
- Ability to analyse data and make performance driven decisions.
- Excellent communication and reporting skills.
- Strong attention to detail and problem solving abilities.

Preferred Qualifications

- Google Ads Certification.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience managing lead generation, e-commerce, and conversion focused campaigns.
- Familiarity with CRM systems and marketing automation tools.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Lead Quality and Conversion Rates
- Campaign ROI
- Client Retention and Satisfaction (if applicable)

What We Offer

- Market-competitive salary based on experience.
- Performance based incentives.
- Professional growth and learning opportunities.
- Exposure to diverse client portfolios and industries.
- Collaborative and innovative work environment.

How to Apply
Interested candidates based in Greater Noida or Delhi NCR should submit their updated resume along with details of campaigns managed, monthly ad budgets handled, and measurable results achieved through Meta and Google advertising platforms.

Pay: Rs 20,000.00 - Rs 30,000.00 per month

Experience:

- Performance marketing: Minimumv2 years (Required)

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (India)
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