30 Jul
|
Kretoss Technology
|
India
30 Jul
Kretoss Technology
India
Company: Kretoss Technology
Position: Product Marketing Manager
Experience: 3–5 Years
Location: Ahmedabad, Gujarat
Employment Type: Full-Time
Work Mode: In office
Note: Only Gujarat based candidates can apply
About the Role
Kretoss Technology is looking for a creative and results-driven Product Marketing Manager to lead the positioning, promotion, and growth of our technology products and services. The ideal candidate will have strong knowledge of B2B/IT marketing, product positioning, market research, content strategy, and lead generation.
Key Responsibilities
- Develop and execute product marketing strategies aligned with business goals.
- Conduct market research and analyze customer needs, competitors, and industry trends.
- Define product positioning, messaging, and unique value propositions.
- Create compelling marketing content, including website content, brochures, case studies, presentations, and product collateral.
- Collaborate with Sales, Business Development, Product, and Technical teams to support lead generation and business growth.
- Plan and execute product launches and promotional campaigns.
- Develop sales enablement materials to help the sales team effectively communicate product value.
- Track campaign performance and analyze marketing KPIs to optimize strategies.
- Manage digital marketing initiatives, including LinkedIn, email marketing, SEO, and paid campaigns.
- Build and maintain strong understanding of target audiences and buyer personas.
Requirements
- 3–5 years of experience in Product Marketing, B2B Marketing, IT Marketing, or Technology Marketing.
- Strong understanding of SaaS, software development, IT services, or technology products.
- Excellent communication, copywriting, and presentation skills.
- Experience in market research, competitor analysis, and product positioning.
- Knowledge of digital marketing and lead-generation strategies.
- Ability to work closely with cross-functional teams.
- Strong analytical and problem-solving skills.
- Proficiency in tools such as Google Analytics, LinkedIn, Canva, CRM, and marketing automation platforms is an advantage.
Pay: Up to ₹50,000.00 per month
Education:
- Bachelor's (Preferred)
Work Location: In person
📌 Product Marketing Manager IT (India)
🏢 Kretoss Technology
📍 India