- 1. Responsible for developing an annual strategic plan (P&L;) along for every brand every channel partner as well as our e-commerce website (collectively called “ecommerce platforms” hereafter)
- 2. Develop AOP to target sales revenues for the particular period and ensure implementation of the annual strategic plan by setting monthly targets / goal
- 3. Plan to grow the online business on basis of various parameters like competitor mapping, pricing, product category
- 4. Research about relevant categories for boosting sales on existing and potential marketplaces
Onboarding Marketplaces
- 1. Onboard the brands on all ecommerce platforms
- 2. Negotiate and finalize agreement for new channel partners
- 3. Furnish all required information as needed for the onboarding process
- 4. List products on all ecommerce platforms (new and existing)
- 5. Manage content and collateral for the listing process
- 6. Work closely with marketing as well as channel partners for reviewing listings & content on all ecommerce platforms
- 7. Liaise with internal teams for content and collateral (images, videos, etc.) to boost sales
Pricing
- 1. Develop pricing strategies to increase sales on company websites and marketplaces like Amazon,
Flipkart, Shopify, Myntra etc.
Sales Management
- 1. Responsible for meeting the targets set in the strategic plan
- 2. Manage orders routed through all ecommerce platforms including management, overview, order fulfilment, inventory management and logistics (liaising with Operations and Delivery team)
- 3. Manage campaigns for various online events, festive offers on all ecommerce platforms
- 4. Maintain database of orders, inventory feedback
- 5. Maintain and monitor the performance of the sales strategy on an ongoing basis
- 6. Maintain and monitor (and suggesting changes) as needed to the Amazon Marketing Services (AMS) or other similar equivalent services provided by “aggregator” ecommerce platforms.