Key Responsibilities :

- Execute cold email campaigns to generate qualified B2B leads.
- Build targeted prospect lists based on the Ideal Customer Profile (ICP).
- Create and optimize personalized email sequences for higher engagement.
- Research prospects using LinkedIn, Apollo.io, ZoomInfo, Lusha, Hunter.io, and similar tools.
- Monitor email deliverability, inbox placement, and domain health.
- Conduct A/B testing to improve campaign performance.
- Track campaign metrics such as open rates, reply rates, meetings booked, and qualified leads.
- Maintain CRM records and coordinate with the sales team for lead handover.
- Continuously optimize outreach strategies to maximize lead generation.

Required Skills :

- Experience in B2B email marketing and lead generation.




- Solid knowledge of cold email outreach and email deliverability.
- Hands-on experience with tools such as Instantly.ai, Smartlead, Lemlist, Mailshake, Apollo.io, or similar platforms.
- Must have 03+ years of experience in email marketing and lead generation.
- Experience targeting international markets (USA, Canada, UK, Australia, and Europe).
- Knowledge of SPF, DKIM, DMARC, email warm-up, and domain management.
- Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or Gemini for campaign optimization.

Work Location: Remote

📌 Lead Generation Specialist (Freelancer) (India)
🏢 Netmaxims Technologies Pvt.Ltd
📍 India