We are looking for an enthusiastic and motivated Demand Generation professional with 2-3 years of SaaS Demand Generation experience to join our team. The candidate will be responsible for driving demand for CrunchMetrics which is an AI-based anomaly detection platform for FinTech, Telecom, and Retail verticals. Crunchmetrics is a division of Subex Digital LLP, a whollyowned subsidiary of Subex Limited.

Info

- Category :Marketing
- Job Code :CMM01
- No. of openings :1

Responsibilities

- Plan and execute innovative end-to-end demand generation programs, including paid media campaigns, webinars, emails, lead nurturing programs and more.
- Work cross-functionally with Events, Digital, Content and SEO marketing to optimize the delivery of high-value content and touchpoints at the optimal moment in an account’s discovery and sales journey, meeting critical pipeline goals
- Work closely with Business Development teams to support their targets with adequate pipeline of leads and opportunities.




- Identify and implement tactical marketing initiatives in response to market circumstances.
- Identify, define and execute communications plans to create brand awareness, gain new customers, develop existing clients (cross-sell, up-sell), client retention and win-back.
- Monitor competition closely, and come up with strategies to stay ahead.

Skills

Qualifications

BRIEF

- Between 2 to 4 years of experience in B2B SaaS marketing/demand-gen.
- Ability to think out of the box and be proactive about rapidly testing and iterating different scalable marketing tactics.
- Hands-on experience with marketing automation tools, and recent-age marketing techniques.
- Extremely powerful communication skills - written and verbal.
- Familiarity with and comfort in working within a fast-paced startup environment to deliver quick results.
- Proven record of meeting or exceeding pipeline targets.
- A flair for marketing, and hunger to succeed.

📌 Lead – Demand Generation (India)
🏢 CrunchMetrics
📍 India