- Assist in planning, launching, and managing paid advertising campaigns across platforms such as Meta Ads and Google Ads.
- Monitor campaign performance daily and optimize for key metrics like ROAS, CPA, CTR, and conversions.
- Implement A/B testing for ad creatives, audiences, and campaign structures.
Performance Analysis
- Track and analyze campaign performance using tools like Meta Ads Manager, Google Analytics, and other reporting tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify trends and opportunities to improve campaign results.
Creative & Strategy Support
- Work closely with designers, video editors, and content teams to develop high-converting ad creatives.
- Suggest new ad angles, hooks, and creative concepts based on campaign performance.
Market Research
- Conduct competitor research and audience analysis to identify opportunities for campaign improvement.
- Stay updated with the latest performance marketing trends, platform updates,
and best practices.
Operations & Collaboration
- Support senior performance marketers in campaign strategy and execution.
- Maintain organized campaign data, trackers, and reports.
- Coordinate with internal teams to ensure timely delivery of campaigns and creatives.
Required Skills & Qualifications
- 1–3 years of experience in performance marketing or digital marketing.
- hands-on experience with Meta Ads and Google Ads.
- Understanding of eCommerce marketing funnels and paid advertising strategies.
- Analytical mindset with ability to interpret campaign data.
- Solid communication and teamwork skills.
- Ability to work in a fast-paced agency environment.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off